Marketing, Technology

Why Data is Pivotal to Good Customer Experience

Image by Joseph Mucira from Pixabay The world today revolves around data; this simply means that without data, the world will stagnate. Statista reports that by 2025, global data creation is projected to grow to more than 180 zettabytes, this simply means more data out there for the grabs.  Businesses have come to the full realization that they must make the customer the centerpiece of any decision or policy they want to put in place. The customer has truly become the king, and a bad review or a bad customer experience is all it takes to sink a business.  This is more so now that the world has become a global village, and the marketing landscape has become highly competitive. If you have not become customer-centric, you are doing your organization great harm. Esteban Kolsky in a lecture revealed that 72% of customers will share a positive customer experience with 6 or more people, while 13% will share their bad customer experience with 15 or even more. The question here is, what does it take to make your business customer-centric? Another question is, what do you need to do to ensure that you have a quality customer experience? The simple…

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How Blockchain Technology is Powering NFT Collectibles

Source Blockchain technology came into prominence with cryptocurrency; however, it has greatly benefited different fields. One area that is currently leveraging the special characteristics of blockchain technology is non-fungible tokens (NFTs). Some people indeed believe that NFT is a bubble that will soon burst while others think that it has come to stay; by any standard, however, the fact that more than $2 billion was spent on non-fungible tokens, or NFTs, in Q1 of 2021, which represents an increase of about 2,100% from Q4 2020, makes it an important economic contribution globally, and cannot be put aside. The bubble on NFTs becomes more interesting if we take into consideration that the revenue from NBA Top Shot, which was said to have hit $472 million in Q1, wasn’t included in the figure above. Also, the staggering $69.3 million spent on an NFT from Beeple wasn’t taken into consideration before coming up with the amount. What is a non-fungible token (NFT)? A non-fungible token is a crypto token that is indivisible and unique. An NFT exists on a blockchain, which is a decentralized, unregulated, and distributed public ledger that records transactions.  Though an NFT is built on smart contracts just like ETH…

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