Author: John Ejiofor

John Ejiofor is a curious life-researcher, whose quest to finding answers to life's pertinent questions has led to founding Nature Torch. This blog aims to debate and explore many questions about our earth -- including those a lot of people are uncomfortable with asking. He has been published on some of the internet's most respected websites, which you can find online.
Marketing, Technology

How a Mobile App Can Help You Market Your Business

John Ejiofor / February 10, 2021

Image by Gerd Altmann from Pixabay For your business to thrive in this highly competitive global market, your employees must be freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The primary aim of setting up a business is to make a profit; to ensure you meet up with this target, your customers must derive satisfaction from your product or service.  Mobile apps among other devices have a big role to play in the new normal; taking into consideration the drastic changes COVID-19 has brought to bear on businesses and our daily activities. Your focus must be on how to make sure that your employees are optimally productive.  Here’s a staggering fact. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, according to Statista. That’s a lot of money passed around to the millions of apps on the market. Here’s another staggering fact: you don’t have an app right now. Thing is, you should learn how to build a mobile app. It’s a lot easier than it was when the concept was first introduced. Today, companies like BuildFire offer detailed instructions and…

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Technology

How to Enhance Successful Digital Transformation in 2021

John Ejiofor / February 7, 2021

Image by Gerd Altmann from Pixabay  The bells are tolling, 2020 with all the good, the bad, and the ugly, is just strokes away. What strategies do you have in place? How have you planned for 2021?  Do you have quality leadership? How are you planning towards updating your employees’ skills? If all these are in place, you have the opportunity of using digital transformation to drive improved revenues and customer satisfaction in 2021 and beyond. Digital transformation has come to stay, and you must adopt it to drive a meaningful economic recovery and improvement in 2021. The COVID-19 pandemic brought into focus the need for brands to accelerate digital initiatives which led to improved efficiencies and ensured that work-from-home was carried on at scale.  Though there are efforts to combat the virus through the provision of vaccines from health organizations, there is still a great need for collaborative technologies. The reason for this is that you still need to use the benefits of digital transformation to achieve expanded efficiencies and gain valuable insights. If you have good strategies and skilled hands, you can use digital transformation to enhance high performance in your brand. You, however, need to ensure that the following are…

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Technology

Blockchain Technology: How Tokens Will Change Healthcare

John Ejiofor / February 6, 2021

Image by Tumisu from Pixabay Blockchain technology has finally arrived and cryptocurrencies are becoming widely recognized and appreciated by the larger public. With this success, we’ve seen the price of ethereum and bitcoin reach new historical heights.  Investors are flocking the market to buy bitcoin with a credit card or any other means at their disposal. However, many people are still unfamiliar with the technology that made cryptocurrencies possible. Since the release of bitcoin, blockchain technology has progressed by leaps and bounds.  What was initially just a vessel for transferring digital cash over the internet has evolved into a trillion-dollar industry, with applications in a wide range of niches. In this article, we explore how advancements and applications of blockchain technology can improve healthcare, one of the most essential industries to human survival. First, let’s explore some of the basic properties of the tech, for those unfamiliar with its advantages. What is blockchain? We were first introduced to blockchain technology way back in 2009, with the release of the original cryptocurrency, bitcoin. It was originally intended for the exchange of digital cash in a decentralized manner, directly from one user to another. The distributed ledger of the blockchain records all the transactions on…

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Business

Five Ideas for Training Your Customer Support Team

John Ejiofor / January 29, 2021

Image by mohamed Hassan from Pixabay What is customer support? The relation between a company and its customers is the most important relationship in any form of business. Customer support is a range of services that you offer to your customers to help them overcome any trouble or inconvenience they face. Customers should feel satisfied while having a conversation with the people you hire to entertain your customers. Services offered may include: 1. Answering their questions. 2. Informing them further about new schemes and offers. 3. Resolving their pain points.  Why is customer support necessary? 1. To maintain a bilateral relationship with the customers. 2. For the happiness of our customers. 3. To receive feedback from the customers. 4. To showcase your loyalty towards your customers. Customer support should be a 24/7 active service so that customers can engage with you in real-time. That means there should be a proper duty chart that is scheduled to suit your customers and the service team. Marketing has become customer-centric and any business that wants to remain relevant must strive to satisfy the needs of customers by giving them quality goods and services. To build a loyal customer base, you need to satisfy your customers’ needs…

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Marketing, Technology

Why Video Conferencing Will Disrupt The Marketing Landscape in 2021

John Ejiofor / December 31, 2020

Image by Jagrit Parajuli from Pixabay  Resilient marketing is the strategy; technology is the means; video conferencing is the way. Brands are finally evolving ways to emotionally resonate with audiences during these difficult times.  If you have not done so yet, there is the need to restrategize and make it clear that your brand is strong, understands the pain points of your customers especially during the pandemic, and is prepared to resolve their problems. One way brands have been interacting with their customers before the outbreak of coronavirus is through audio conferencing, but they are dropping that now for video conferencing.  This is to enable them to consolidate overlapping features and seek integrated communications. The resilient nature of marketing teams was what kept a lot of brands going during the pandemic.  They are increasingly building a marketing around collaboration tools, such as meeting applications that integrate voice; video conferencing, a platform for meeting, and screen sharing. This shouldn’t be a surprise since according to Nemertes’ recent “Visual Communications and Collaboration 2020-21 Research Study” of 528 organizations, more than 91% of organizations are using such apps now, and more than 61% adopted a new meeting app specifically to support working from home,  Though the…

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Marketing

6 Incredible Benefits of Doing Local SEO

John Ejiofor / December 12, 2020

Image by Gerd Altmann from Pixabay  COVID-19 has almost sent brick and mortar into extinction. But, we must still have to do with businesses such as café, restaurant, and salon. These are localized businesses that require local SEO. It has, therefore, become necessary for you to optimize in order to appear in local search results. If you own a local business and it is not optimized for the local searches, you will lose many prospective customers. Local SEO is the strategy to boost your rankings in SERPs for your local keywords. Google recognizes local business value. Google has various local ranking factors determining whether your business is geographically relevant to users who search ‘near me.’  That means you don’t need to worry about competing with big companies to get your local business in front of local consumers. What is local SEO? With local SEO, you can get your business visible on the local search result page. Even if you have a small business with a single location or a big company with multiple locations, you should optimize it for local SEO and see its excellent benefits. Whether small, big, online, or brick and mortar, every business can benefit from local SEO. Suppose you…

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