Marketing, Technology

Effect of Adblock on Advertisers and Publishers

Image by Clker-Free-Vector-Images from Pixabay As a human, you rely on the senses of sight, touch, taste, smell, and feelings to carry out a lot of activities and this plays out a great deal in marketing. To a larger extent, you will not go for a product you have not seen and this is where Adblock immensely affects advertisers and publishers. Seeing is believing and this makes the impact of Adblock very important. While advancement in technology and digital marketing have effectively rendered traditional forms of advertisement obsolescent and ineffectual, Adblock is thwarting the efforts of advertisers and publishers who had to recourse to online marketing to take advantage of the far and wide reach of social media as a means of generating revenue. Despite the fact that pop-up Ads can be distracting when going through content, they are undoubtedly the best ways advertisers and publishers can use to reach their prospective customers online. Adblocks are thwarting these efforts by practically making it impossible for potential customers to see the Ads, hence depriving them of their expected source of revenue generation and ROI. The Statista reports that The average global adblocking rate in early 2018 was estimated at 27 percent. These browser extensions…

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Technology

How to Best Secure Data at Rest, in Use, and in Transit in the COVID-19 Era

Image by Gerd Altmann from Pixabay  Taking into consideration that internal and external cyber threats are on the rise especially with this COVID-19 pandemic, it’s necessary for you to put all measures in place to adequately protect your data at rest, in use, and in transit. The world has got to a situation where businesses depend on data to carry out transactions.  Ordinarily, the best and safest option would have been not having any data, but this is not tenable in the technology-based world we are living in. It, therefore, becomes a very important task for your IT team to come up with hardcore strategies that will ensure your data, whether at rest, in use, or in transit is secured. Cybercriminals set out to hurt your business through information theft and whether you want to believe it or not, the consequences of information theft can be utterly destructive. It’s, therefore, very important for the survival of your business, that you pay attention to how your sensitive information can be protected. Once your information has been stolen, you should gear up for identity theft. The information that has been stolen can be used for corporate or even government espionage as well as a lure…

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Healthcare, Nature

CBD Oil As a Dietary Supplement: Pros and Cons

Photo by Kelly Sikkema on Unsplash Description: Look practically everywhere online, and you’ll see just how much people are raving about CBD oil, but is it a good dietary supplement? This article will look at the pros and cons.  Cannabidiol found in CBD oils is a natural substance that comes from the cannabis plant, which many people have been using to treat various ailments, from anxiety to problems with their immune system functioning. If you’re wondering about how to use CBD oil, it is commonly ingested by placing drops under the tongue, but it can also be found directly within popular products from drinks to bathe soaps.  While the pros of CBD have been well documented in scientific literature, what can be said about this compound in terms of dietary impact? This is what we’re going to focus on in this article, so let’s go!  Immune system functioning One of the reasons that CBD is such a great dietary supplement is that it balances your immune system functioning, helping your body to regulate digestion. The immune system is often in an imbalanced state, which can lead to incorrect absorption of vitamins and minerals in the gut.  When our immune system…

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Healthcare, Technology

How Privacy And Security Concerns Are Impacting Coronavirus Contact-tracing

Image by Gerd Altmann from Pixabay The world expects the telecoms to play a vital role in the control of coronavirus through contact-tracing apps that should be used to mitigate its spread, this is, however, proving to be a tough nut to crack. Contact-tracing, as seen by a lot of people, is fraught with privacy and security issues which may undermine this much-needed avenue of fighting COVID-19. We need right now to put in everything we have got scientifically into mitigating the spread of coronavirus as a body. We shouldn’t be divided, but is that really possible?   Without any doubt, telecommunications has a great role to play in contact-tracing especially where we deploy apps that can monitor the spread of the virus. However, this can only be feasible where nations, corporations, and individuals are on the same page. Incidentally, that is not what we have on the ground now. While we believe that contact-tracing will go a long way in redeeming the situation we have at hand, there are concerns from varying quarters as regards the privacy and security of the people. Fighting the coronavirus pandemic in Asia  A vivid example of the use of contact-tracing in the fight against the spread of…

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Technology

How Coronavirus Can Lead to a Boom in Advanced Persistent Threats (APTs)

Image by Jhonatan_Perez from Pixabay APTs (advanced persistent threats) is another brewing pandemic that the world must take into account as we battle the coronavirus pandemic. Quite unlike the black-hat hacker who attempts to gain unauthorized entry into your system or network in an exploitation bid for malicious reasons, APTs perpetrators are inherently more dangerous.   None of these guys has any permission or authority to compromise your network, but they still find ways to do so. Their sole aim is to inflict damage by compromising your security systems, altering functions of websites, networks, and even to the extent of shutting down systems.  They place so much emphasis and effort in gaining access to your passwords, financial information, and other personal data. The coronavirus pandemic, unfortunately, has given them a great opportunity to practicalize their nefarious activities. However, while ordinary black hat hackers will go for the immediate gains and possibly let you off the hook to enjoy their spoil, the perpetrators of APTs are another ball game altogether. They are as the name portends, very persistent, canny, dangerous, and outrightly deadly. The coronavirus pandemic has completely thrown the world off balance and nobody is sure of anything, it’s novel and everything about it…

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Healthcare, Technology

Cybersecurity: The Flip Side of The Coronavirus Pandemic

Image by Gerd Altmann from Pixabay There were insinuations that coronavirus was an accident from a laboratory in Wuhan that was studying bat coronaviruses and then spread to the public, though, this has been debunked by the WHO. If indeed it had been, then the persons behind the evil plan did not take a lot of things including the cybersecurity impact into cognizance. What would it have been like if, for an accident, the whole world was thrown into this mammoth amount of cybersecurity threats and attacks we have been experiencing? Sherrod DeGrippo, senior director of threat research and detection at Proofpoint was reported to have observed that the total volume of phishing emails and other security threats as a consequence of the coronavirus pandemic now represents the largest coalescing of cyberattack types around a single issue that has been seen globally and maybe for a long time to come. Check Point Threat Intelligence, revealed that since January 2020, there have been over 4,000 coronavirus-related domains registered globally. While 3% of the websites were found to be malicious, an additional 5% are suspicious.  Check Point Threat Intelligence also pointed out based on hindsight that coronavirus-related domains are 50% more likely to be malicious…

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