Lean may apply to you as not a solid and firm capable organization but a thin, grim one that will crumble when pressure is applied. Businesses could harbor this fear since a lot of half-baked and ill-planned applications of Lean have failed.
Rebranding can be a very good cause, especially when its aim is to tone up some grey areas in the business. Especially as brands can go off-message, or find their message no longer resonates with their target audiences.
Your brand’s purpose should set out how your company intends to change the world for the better. In a branding sense, the purpose has become like a sort of “utopia.” Everybody wants to be purposeful, but the majority of people don’t know why and how.
Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).
The saying that “the customer is king” has been there for a very long time but the very funny thing is that a lot of people take this for granted and refuse to put it to work. For brands that have actually worked and perfected on this line of thought, they are constantly smiling to the bank.
Conservatism has overwhelmingly hampered the spirit of entrepreneurship. Conservatism kills the will to create new things and to be innovative.