Marketing

5 Essential Benefits of Online Shopping for Your Apparel

Image by Manuel Alejandro Leon from Pixabay Dress and address are the two most important elements of your personality, which leave a lasting impression on others. Having dignified ideas and conveying them with a pristine eloquence is not enough.  You need to look the part as well. The world is a stage and you are an actor.  Dress properly for the act while you deliver your lines to create a profound impact on the audience. Get my point? However, shopping for a perfect set of apparel is an art in itself.  You may go from one shop to the next and still not be able to find what you are looking for. You need options, which you cannot get from the traditional, physical marketplaces.  They only eat up your time, money, resources, and stores of energy without yielding much satisfaction. They are the past, after all. Let me welcome you to the future of commerce: online marketplaces. More than 3.95 billion users worldwide use the internet daily, out of which 67% of the millennials shop for their clothing online.  Why? What do the online marketplaces have to offer which the physical ones do not? Let us find out below. Diversity I am an…

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Marketing

7 Things That You Should Experience About Facebook Yourself

Image by Simon Steinberger from Pixabay Everyone has made a Facebook account once in their life, and like everything on the web, Facebook continues to grow to create a space for people from all walks of life. It has a variety of content like memes, photographs of your friends, and videos that you might like and can download using Facebook Video Downloader.  While you can easily Google things about the site, there are a few things that you must experience Facebook to understand.  1. Community  With a world population of approximately 7.8 billion, you can’t afford to be isolated, and that’s why Facebook is your stop to feel like a part of something bigger than yourself. Almost all of us have heard the phrase “everybody is on Facebook these days” at least once in our life, and it’s true.  With Facebook, you have the opportunity to connect with people from all over the world. The joy of connecting with an old friend can’t be put into words.  Users have been talking about the way Facebook connects people for years, but to understand how it feels, you need to log in and find your old friends.  2. You’re one-stop for content. There is content…

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Marketing

Top 6 Payment Gateways That You Can Use For Your New e-commerce Website

Image by Mediamodifier from Pixabay  What Is A Payment Gateway? A payment gateway is a merchant service, an e-commerce application service provider provides it to the user. The provider authorizes the credit cards (that can be easily generated on Credit Card Generator) or direct payments processing for e-business, online retailers, bricks and clicks, or traditional brick and mortar.  A bank usually provides the payment gateway to its customers. But, given that it is a separate service, it is also possible to be provided by a specialized financial service provider.  The applications mentioned below are the top six payment gateways one can use for e-commerce websites. 1. PayUmoney The PayUmoney is an award-winning payment gateway. The award was for its innovative and modern technology, which solved a lot of problems that were faced by the other portals. It is a branch of the company PayU India.  It is a payment solution for people and unregistered enterprises in India. It is a payment gateway for websites and purposes.  A lot of companies both registered and unregistered opt for this mode of payment. One of the most important reasons why PayUmoney is successful is that it does not require the user to give…

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Marketing

Why PPC Won’t Boost Your Organic SEO

Image by mohamed Hassan from Pixabay  Search engine optimization (SEO) and search engine marketing (SEM), are two concepts that throw people into confusion, however, this needn’t be so. While both of them are sometimes erroneously used interchangeably, there is a wide gulf between them. Organic SEO is undoubtedly the best marketing strategy for long-lasting results, if you actually want to work towards your website ranking high in organic results for your targeted keywords as well as getting free traffic, having industry recognition, and enjoying all the benefits of SEO, you don’t use PPC. It may be true that with PPC you can still get targeted traffic from search engines, what you have to consider are:  Will that be long-lasting? And, will you have to pay through your nose? PPC comes with heavy costs. You must pay for the “perceived ranking” and once the amount you have deposited runs out, the traffic disappears. Another thing you need to take into cognizance is that costs can quickly add up. If you fail to constantly monitor and optimize your campaigns to make sure you get a return on investment, the money you have invested could be wasted.  You must allocate budget for PPC campaigns which is…

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Marketing

Capitalizing on Customer Sentiment to Reposition Your Brand in The New Normal

Image by Gerd Altmann from Pixabay  Customer sentiment has taken a lot of prominence in business and no more so as we gradually wade into the new normal. Fortunately for organizations, this task has been made easier with the advancement in technology.  You can now go about the gathering of customer sentiment from quite a handful of places, such as word-of-mouth (WOM), social media, surveys, likes, comments as well as contact centers. The main reason that has made customer sentiment to occupy a central position in the conduct of business is that brands, now more than ever, have realized the importance of customer experience. The competition has risen significantly and this could be due to the fact that the world is now a global village, it’s, therefore, of utmost importance that you cultivate brand loyalty. Driving product and service development have become focal CRM characteristics. There is a world of difference between customer sentiment and SEO ranking. For your keyword ranking, all you actually need is a list of relevant keywords that will make your brand visible to the search engines while you must go all out to gather data from customers for their views and opinions. This can be through user behavior…

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