Marketing

Why PPC Won’t Boost Your Organic SEO

Image by mohamed Hassan from Pixabay  Search engine optimization (SEO) and search engine marketing (SEM), are two concepts that throw people into confusion, however, this needn’t be so. While both of them are sometimes erroneously used interchangeably, there is a wide gulf between them. Organic SEO is undoubtedly the best marketing strategy for long-lasting results, if you actually want to work towards your website ranking high in organic results for your targeted keywords as well as getting free traffic, having industry recognition, and enjoying all the benefits of SEO, you don’t use PPC. It may be true that with PPC you can still get targeted traffic from search engines, what you have to consider are:  Will that be long-lasting? And, will you have to pay through your nose? PPC comes with heavy costs. You must pay for the “perceived ranking” and once the amount you have deposited runs out, the traffic disappears. Another thing you need to take into cognizance is that costs can quickly add up. If you fail to constantly monitor and optimize your campaigns to make sure you get a return on investment, the money you have invested could be wasted.  You must allocate budget for PPC campaigns which is…

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Marketing

Capitalizing on Customer Sentiment to Reposition Your Brand in The New Normal

Image by Gerd Altmann from Pixabay  Customer sentiment has taken a lot of prominence in business and no more so as we gradually wade into the new normal. Fortunately for organizations, this task has been made easier with the advancement in technology.  You can now go about the gathering of customer sentiment from quite a handful of places, such as word-of-mouth (WOM), social media, surveys, likes, comments as well as contact centers. The main reason that has made customer sentiment to occupy a central position in the conduct of business is that brands, now more than ever, have realized the importance of customer experience. The competition has risen significantly and this could be due to the fact that the world is now a global village, it’s, therefore, of utmost importance that you cultivate brand loyalty. Driving product and service development have become focal CRM characteristics. There is a world of difference between customer sentiment and SEO ranking. For your keyword ranking, all you actually need is a list of relevant keywords that will make your brand visible to the search engines while you must go all out to gather data from customers for their views and opinions. This can be through user behavior…

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Marketing, Technology

Effect of Adblock on Advertisers and Publishers

Image by Clker-Free-Vector-Images from Pixabay As a human, you rely on the senses of sight, touch, taste, smell, and feelings to carry out a lot of activities and this plays out a great deal in marketing. To a larger extent, you will not go for a product you have not seen and this is where Adblock immensely affects advertisers and publishers. Seeing is believing and this makes the impact of Adblock very important. While advancement in technology and digital marketing have effectively rendered traditional forms of advertisement obsolescent and ineffectual, Adblock is thwarting the efforts of advertisers and publishers who had to recourse to online marketing to take advantage of the far and wide reach of social media as a means of generating revenue. Despite the fact that pop-up Ads can be distracting when going through content, they are undoubtedly the best ways advertisers and publishers can use to reach their prospective customers online. Adblocks are thwarting these efforts by practically making it impossible for potential customers to see the Ads, hence depriving them of their expected source of revenue generation and ROI. The Statista reports that The average global adblocking rate in early 2018 was estimated at 27 percent. These browser extensions…

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Marketing

7 POWERFUL B2B LEAD GENERATION TIPS

Photo Credit: verchmarco Flickr via Compfight cc Are you an entrepreneur, marketer or sales active in B2B? Then an important part of your job without any doubt is lead generation. No business without leads, right?  Of course, you also want your product, service, and organization to be known to your potential customer and to know what you stand for. But for many B2B companies, lead generation is priority number 1. However, generating valuable B2B leads is not easy in this world of ‘information obesity’. Or is it? With the 7 powerful B2B lead generation tips in this blog, you at least significantly increase your chances. 1. Make personal contact as much as possible 2. Harness the power of live chat 3. Use marketing automation 4. Convert your website visitors into leads 5. Start giving 6. Make your best customers your best ambassadors 7. Get more online reviews 1. Make personal contact as much as possible Of course, it is easy to send an email or app with questions from potential customers. But it is also an opportunity to make better and more personal contact.  If a physical appointment takes too much time or is not yet opportune, you can also…

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Marketing

E-commerce:5 Good Practices You Can Use to Limit Cart Abandonment

Image by 3D Animation Production Company from Pixabay  Visitors to your e-commerce site add products to their basket but do not finalize their orders? This is called cart abandonment. Depending on the sector, this figure can be more or less strong, it can even range from 67.4% for fashion retailers, to 84.4% for utilities. In this article, I will offer you 5 best practices you can use to reduce cart abandonment. What is the cart abandonment rate? The cart abandonment rate corresponds to the result of the following formula: Abandonment rate = (the number of transactions made divided by the number of baskets created) x 100 For your e-commerce site, the cart abandonment rate is an essential key performance indicator and metrics to follow on a daily basis. The ideal thing is to integrate it into your dashboard to follow its evolution. Best practices to combat cart abandonment Now let’s move on to the 5 best practices to set up on your e-commerce site. 1. Give confidence to your visitors In a physical store, the display case and the interior give your visitors an idea of ​​how you act (tidiness or untidiness of your store, cleanliness or dirt, etc.). They can also put…

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Marketing, Social media

Best Social Media Platform in 2020 for Your Marketing Campaign

Image by Gerd Altmann from Pixabay There is no doubt that social media has a big role to play in digital marketing. But is there really a “better” platform to use in your campaigns? The rise of the Internet has been so quickly followed by the emergence of social media that it is difficult for anyone not to link them together. This is even more true for the millennial generation, who grew up with both. Having started as a way to stay in touch, the goal of social media has broadened. If it included less tasty elements, it was also a way to spark public debate and raise awareness. Along with that, there has also been an increase in the commercial use of social media. As the web has provided more and more opportunities for digital advertising and the development of content marketing, social media has also provided parallel opportunities. Indeed, many digital marketing strategies now involve combining the two – and for good reason. By being able to supplement the content of your website with social media, you can reach more people and also reach the same potential market in several ways. What are your options? Having established that social media has…

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