Marketing, Technology

Why Data is Pivotal to Good Customer Experience

Image by Joseph Mucira from Pixabay The world today revolves around data; this simply means that without data, the world will stagnate. Statista reports that by 2025, global data creation is projected to grow to more than 180 zettabytes, this simply means more data out there for the grabs.  Businesses have come to the full realization that they must make the customer the centerpiece of any decision or policy they want to put in place. The customer has truly become the king, and a bad review or a bad customer experience is all it takes to sink a business.  This is more so now that the world has become a global village, and the marketing landscape has become highly competitive. If you have not become customer-centric, you are doing your organization great harm. Esteban Kolsky in a lecture revealed that 72% of customers will share a positive customer experience with 6 or more people, while 13% will share their bad customer experience with 15 or even more. The question here is, what does it take to make your business customer-centric? Another question is, what do you need to do to ensure that you have a quality customer experience? The simple…

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Marketing

Tips to Get More Engagement for Your Website

Image by Tumisu from Pixabay  There are times when you have tried all you can but cannot seem to get engagement for your website. It’s even worse if the website is getting traffic, but there is no engagement to harness the traffic.  There are various ways to go about website engagement. However, it is important to understand what website engagement is before learning tips to get more engagement for your website. What is Website Engagement? Website engagement is the process where web users interact with a webpage. It includes taking a call to action like subscribing to a newsletter, paying for a product or service. Analytical tools measure engagement by the time frame web users spend on a webpage. Tips to increase website engagement Web owners and operators know that the major proof of engagement is the use of taking the call to action. This is particular about the eCommerce store developed using the WooCommerce mix and match plugin.  It does not matter how long web users spend on a webpage; it will not matter if they do not take the call to action. This does not in any way cancel out the importance of time spent on the website. Besides, it is…

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Marketing

9 Best SEO Strategies For Your Web Business

Image by Shahid Abdullah from Pixabay Traffic (web visitors) is the second most significant reason for having a website. It is only behind sales and conversion in the ranking.  Some experts even rate traffic as the first because it determines online sales and conversions. Although it does not translate to sales, traffic increases the chances of sales and conversions. Search engines are one of the major sources of organic traffic. Most web users often turn to them for directions when searching for information, products, or services.  This is because search engines always offer trustworthy sources of information. To make search engines refer to you as a legitimate source of information, you have to meet certain criteria. These criteria set by search engines ensure that web users get the best-related results. The term search engine optimization or SEO simply means meeting the criteria set by search engines.  There are practical steps any web user can use to appear as a top search result. Here 9 best SEO strategies for your web business. Improve user experience This is what search engines do. You should also do the same and focus on how to satisfy web visitors.  Optimizing the navigation of your webpage…

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Marketing, Technology

Why Most SEO Strategies Fail to Deliver

It is not uncommon to hear how some people consider SEO a complete waste of time and money that does not guarantee the desired results and business. Many small business owners believe that SEO is an expensive thing that is only for large companies with great resources at their disposal.  They lack the understanding that any SEO that does not have the right strategy will never produce the desired results. Ignoring the main points of website usability, along with the user experience, will lead to the loss of business and competition.  Listed below are some relevant and key points that are often the culprits of SEO strategy failure. 1. No long-term point of view Most search engine optimization action plans are defined for a minimum of 6 months to a year. Many customers feel that at this time the article does not need SEO, or it is better to maintain ranking. In the short term, website owners are expected to get caught up in the wrong SEO techniques with few results.  Proper access to search engine optimization must bring value throughout the life of your web business.  Is your SEO strategy the perfect method? 2. Shooting in the dark Most…

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Marketing, Technology

How a Mobile App Can Help You Market Your Business

Image by Gerd Altmann from Pixabay For your business to thrive in this highly competitive global market, your employees must be freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The primary aim of setting up a business is to make a profit; to ensure you meet up with this target, your customers must derive satisfaction from your product or service.  Mobile apps among other devices have a big role to play in the new normal; taking into consideration the drastic changes COVID-19 has brought to bear on businesses and our daily activities. Your focus must be on how to make sure that your employees are optimally productive.  Here’s a staggering fact. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, according to Statista. That’s a lot of money passed around to the millions of apps on the market. Here’s another staggering fact: you don’t have an app right now. Thing is, you should learn how to build a mobile app. It’s a lot easier than it was when the concept was first introduced. Today, companies like BuildFire offer detailed instructions and…

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Marketing, Technology

Why Video Conferencing Will Disrupt The Marketing Landscape in 2021

Image by Jagrit Parajuli from Pixabay  Resilient marketing is the strategy; technology is the means; video conferencing is the way. Brands are finally evolving ways to emotionally resonate with audiences during these difficult times.  If you have not done so yet, there is the need to restrategize and make it clear that your brand is strong, understands the pain points of your customers especially during the pandemic, and is prepared to resolve their problems. One way brands have been interacting with their customers before the outbreak of coronavirus is through audio conferencing, but they are dropping that now for video conferencing.  This is to enable them to consolidate overlapping features and seek integrated communications. The resilient nature of marketing teams was what kept a lot of brands going during the pandemic.  They are increasingly building a marketing around collaboration tools, such as meeting applications that integrate voice; video conferencing, a platform for meeting, and screen sharing. This shouldn’t be a surprise since according to Nemertes’ recent “Visual Communications and Collaboration 2020-21 Research Study” of 528 organizations, more than 91% of organizations are using such apps now, and more than 61% adopted a new meeting app specifically to support working from home,  Though the…

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