Marketing

7 Things That You Should Experience About Facebook Yourself

Image by Simon Steinberger from Pixabay Everyone has made a Facebook account once in their life, and like everything on the web, Facebook continues to grow to create a space for people from all walks of life. It has a variety of content like memes, photographs of your friends, and videos that you might like and can download using Facebook Video Downloader.  While you can easily Google things about the site, there are a few things that you must experience Facebook to understand.  1. Community  With a world population of approximately 7.8 billion, you can’t afford to be isolated, and that’s why Facebook is your stop to feel like a part of something bigger than yourself. Almost all of us have heard the phrase “everybody is on Facebook these days” at least once in our life, and it’s true.  With Facebook, you have the opportunity to connect with people from all over the world. The joy of connecting with an old friend can’t be put into words.  Users have been talking about the way Facebook connects people for years, but to understand how it feels, you need to log in and find your old friends.  2. You’re one-stop for content. There is content…

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Marketing

Top 6 Payment Gateways That You Can Use For Your New e-commerce Website

Image by Mediamodifier from Pixabay  What Is A Payment Gateway? A payment gateway is a merchant service, an e-commerce application service provider provides it to the user. The provider authorizes the credit cards (that can be easily generated on Credit Card Generator) or direct payments processing for e-business, online retailers, bricks and clicks, or traditional brick and mortar.  A bank usually provides the payment gateway to its customers. But, given that it is a separate service, it is also possible to be provided by a specialized financial service provider.  The applications mentioned below are the top six payment gateways one can use for e-commerce websites. 1. PayUmoney The PayUmoney is an award-winning payment gateway. The award was for its innovative and modern technology, which solved a lot of problems that were faced by the other portals. It is a branch of the company PayU India.  It is a payment solution for people and unregistered enterprises in India. It is a payment gateway for websites and purposes.  A lot of companies both registered and unregistered opt for this mode of payment. One of the most important reasons why PayUmoney is successful is that it does not require the user to give…

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Marketing

Why PPC Won’t Boost Your Organic SEO

Image by mohamed Hassan from Pixabay  Search engine optimization (SEO) and search engine marketing (SEM), are two concepts that throw people into confusion, however, this needn’t be so. While both of them are sometimes erroneously used interchangeably, there is a wide gulf between them. Organic SEO is undoubtedly the best marketing strategy for long-lasting results, if you actually want to work towards your website ranking high in organic results for your targeted keywords as well as getting free traffic, having industry recognition, and enjoying all the benefits of SEO, you don’t use PPC. It may be true that with PPC you can still get targeted traffic from search engines, what you have to consider are:  Will that be long-lasting? And, will you have to pay through your nose? PPC comes with heavy costs. You must pay for the “perceived ranking” and once the amount you have deposited runs out, the traffic disappears. Another thing you need to take into cognizance is that costs can quickly add up. If you fail to constantly monitor and optimize your campaigns to make sure you get a return on investment, the money you have invested could be wasted.  You must allocate budget for PPC campaigns which is…

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Marketing

Capitalizing on Customer Sentiment to Reposition Your Brand in The New Normal

Image by Gerd Altmann from Pixabay  Customer sentiment has taken a lot of prominence in business and no more so as we gradually wade into the new normal. Fortunately for organizations, this task has been made easier with the advancement in technology.  You can now go about the gathering of customer sentiment from quite a handful of places, such as word-of-mouth (WOM), social media, surveys, likes, comments as well as contact centers. The main reason that has made customer sentiment to occupy a central position in the conduct of business is that brands, now more than ever, have realized the importance of customer experience. The competition has risen significantly and this could be due to the fact that the world is now a global village, it’s, therefore, of utmost importance that you cultivate brand loyalty. Driving product and service development have become focal CRM characteristics. There is a world of difference between customer sentiment and SEO ranking. For your keyword ranking, all you actually need is a list of relevant keywords that will make your brand visible to the search engines while you must go all out to gather data from customers for their views and opinions. This can be through user behavior…

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Marketing, Technology

Effect of Adblock on Advertisers and Publishers

Image by Clker-Free-Vector-Images from Pixabay As a human, you rely on the senses of sight, touch, taste, smell, and feelings to carry out a lot of activities and this plays out a great deal in marketing. To a larger extent, you will not go for a product you have not seen and this is where Adblock immensely affects advertisers and publishers. Seeing is believing and this makes the impact of Adblock very important. While advancement in technology and digital marketing have effectively rendered traditional forms of advertisement obsolescent and ineffectual, Adblock is thwarting the efforts of advertisers and publishers who had to recourse to online marketing to take advantage of the far and wide reach of social media as a means of generating revenue. Despite the fact that pop-up Ads can be distracting when going through content, they are undoubtedly the best ways advertisers and publishers can use to reach their prospective customers online. Adblocks are thwarting these efforts by practically making it impossible for potential customers to see the Ads, hence depriving them of their expected source of revenue generation and ROI. The Statista reports that The average global adblocking rate in early 2018 was estimated at 27 percent. These browser extensions…

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Marketing

7 POWERFUL B2B LEAD GENERATION TIPS

Photo Credit: verchmarco Flickr via Compfight cc Are you an entrepreneur, marketer or sales active in B2B? Then an important part of your job without any doubt is lead generation. No business without leads, right?  Of course, you also want your product, service, and organization to be known to your potential customer and to know what you stand for. But for many B2B companies, lead generation is priority number 1. However, generating valuable B2B leads is not easy in this world of ‘information obesity’. Or is it? With the 7 powerful B2B lead generation tips in this blog, you at least significantly increase your chances. 1. Make personal contact as much as possible 2. Harness the power of live chat 3. Use marketing automation 4. Convert your website visitors into leads 5. Start giving 6. Make your best customers your best ambassadors 7. Get more online reviews 1. Make personal contact as much as possible Of course, it is easy to send an email or app with questions from potential customers. But it is also an opportunity to make better and more personal contact.  If a physical appointment takes too much time or is not yet opportune, you can also…

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