Marketing

The Ultimate Guide to Black Friday Sales in the U.S. and Uruguay, 2019

Have you heard the news? November 29, is just behind the corner and incidentally, it’s Black Friday. It is in your own interest to, therefore, get your acts together in order to participate and catch in on this once-in-a-year opportunity. It is known as “Friday black”, Black Friday in English, the Friday after the celebration of the Day of Action Thanksgiving in the United States, which is the Friday next to the fourth Thursday of the month of November. This year, it will be on 29 November. As is the tradition, from the night of the holiday of Action Thanksgiving, thousands of people make long queues waiting for commercial centers in the United States to open their doors in order to take advantage of the discounts of Black Friday. During the day many store retailers and large stores tend to extend their hours of trading causing a large influx of buyers during the morning and throughout that day. Black Friday marks the beginning of the season of shopping holidays in the United States so that all the stores try to liquidate their old stock that day, offering discounts that can reach up to 80% and extraordinary promotions. You just need…

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Marketing, Technology

Benefits and Risks Associated With Edge Computing

In 2017, it was discovered that around 10% of enterprise-generated data was being created and processed outside a traditional centralized data center or cloud. By 2025, however, Gartner predicts this figure will reach 75%, this is a clear case that edge computing is gaining steam. For a business to thrive, the outright mindset will be to make huge returns on investment and to this end, it’s expected that there will be concerted efforts at cutting costs especially those that are considered irrelevant. Another way to cut costs is by reducing waste such as is seen in bandwidth and that’s where edge computing comes in. Apart from the pressure on resources that are brought to bear by bandwidths and networks, some other driving forces that are responsible for the expected growth in edge computing include a growing scale of projects, an increase of IoT devices, and the need for quick data analysis across multiple IoT use cases.  If you also consider the fact that Intel founder Gordon Moore, says that by 2040 the world’s energy production will not support our computing capability, you will see a good reason for edge computing coming along to fill any possible void that will be…

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Marketing, Technology

How Operational Efficiency Can Negatively Impact Your Business Effectiveness

One major advantage of technological advancement as regards businesses today is its undisputed effect on operational efficiency. Businesses all over the world mop up every single strategy that will enhance their operational efficiency without giving a thorough thought to how this can negatively impact their effectiveness.  The main reason they plunge headlong into anything that smells of operational efficiency is the mindset to cut costs hoping that will translate to a higher ROI. A major enabler of this approach to cost reduction has been business process automation.  Apart from allowing businesses to cut a big expense by the way of their employees, business process automation is an enabler of efficiency, this is not a surprise by any means, machines simply outperform humans. Theoretically, this is so but in reality, we may have another angle to the whole stuff. It’s rather unfortunate that a lot of organizations have people doubling up on work despite the fact that technological advancement has amplified the process of automation. In most cases, what you have on the ground is more errors, poorly taken and executed decisions leading to amazing reduction in the quality of service.  Some organizations resort to outsourcing as a way of cutting…

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Marketing

Why Deceptive Branding is Not The Best Method

Your whole effort at branding is to make your product as attractive as possible, where packaging is usually the key. This is an area of marketing that businesses so much rely on to hook up consumers but deceptive branding may turn out into a total disaster that will quickly send you into the oblivion if you are involved in the practice.  The situation has got to an alarming rate to the extent that the Food & Drug Administration (FDA) is no longer taking things lying low and has felt the need to step in with the Federal Trade Commission (FTC), against sellers of nicotine-containing e-liquids that looked like juice boxes, candy, and cookies that were seen as having the potential of creating a mixup for children with other look-alike ordinary products. This is a type of deceptive branding that could be plain dangerous. You may think you are out to disguise but that can be a devilishly subtle way of deception. In branding, there’s a big difference between trying to push the truth and outrightly making false claims.  That’s what deceptive branding is. A lot of businesses have suffered untold setbacks for peddling mediocre products while using wild claims like…

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Marketing

Why CEM is The Best Way to Exceed Customers’ Expectations

How have you been coping with your efforts at trying to design and react to customer interactions in order to meet or exceed customers’ expectations and, hence, increase their satisfaction, loyalty, and advocacy? It’s certain that without customer experience management (CEM), you must be doing a very poor job at that. Since having a competitive advantage in the face of the very stiff competition in the global market entails that you have a good grasp of your customers’ conscious and subconscious perception as well as their relationship based on all their interactions with your brand during their life cycles, you must focus on the report by Havard Business Review that 84 percent of customers said their expectations weren’t even met how much more of being exceeded in their last customer service experience. Customer experience management (CEM) is not just about serving your online customers, it’s definitely much more than that. You can’t stop at ordinarily knowing where your customers shop and believe you’ve got it. CEM is about knowing your customers thoroughly to the extent that you can go about creating and delivering personalized experiences that will entice them to not only remain loyal to you but also to become…

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Marketing, Technology

Progressive Delivery: The New Way, The Best Way

Every small business, entrepreneur, startup, or even big organization is wary of taking risks especially when you have to plunge headway into it. Progressive delivery has, however, come to the rescue as the new way, the best way. Though progressive delivery was designed for software delivery by leveraging the validation stage to provide feedback through beta testing or early access programs, the lessons learned can also be applied to wholesome marketing. Progressive delivery could be viewed as another form of experiential marketing albeit with reforms. While experiential marketing campaign is targeted at the potential customer for the purpose of leads conversion, progressive delivery is targeted at quality assurance for the purpose of reducing loss thereby, increasing ROI just the same way experiential marketing does. Since the cycle will start at the validation stage, you may be limited to just minor changes but you will be maximizing customers’ values at the end.  The satisfaction you derive from applying the progressive delivery model comes by the way of getting your desired feedback and incorporating that into making minor course corrections on your journey towards the big picture. By incorporating the customers into your business you stand out to gain comprehensive customers’ views…

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