Marketing, Technology

Why Video Conferencing Will Disrupt The Marketing Landscape in 2021

Image by Jagrit Parajuli from Pixabay  Resilient marketing is the strategy; technology is the means; video conferencing is the way. Brands are finally evolving ways to emotionally resonate with audiences during these difficult times.  If you have not done so yet, there is the need to restrategize and make it clear that your brand is strong, understands the pain points of your customers especially during the pandemic, and is prepared to resolve their problems. One way brands have been interacting with their customers before the outbreak of coronavirus is through audio conferencing, but they are dropping that now for video conferencing.  This is to enable them to consolidate overlapping features and seek integrated communications. The resilient nature of marketing teams was what kept a lot of brands going during the pandemic.  They are increasingly building a marketing around collaboration tools, such as meeting applications that integrate voice; video conferencing, a platform for meeting, and screen sharing. This shouldn’t be a surprise since according to Nemertes’ recent “Visual Communications and Collaboration 2020-21 Research Study” of 528 organizations, more than 91% of organizations are using such apps now, and more than 61% adopted a new meeting app specifically to support working from home,  Though the…

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Technology

5 Tips for a Cyber Secure Home Experience

Image by Pete Linforth from Pixabay  What Is Cybersecurity? Cybersecurity is referred to as the body of technologies and practices used to protect networks, data, and programs from attacks or unauthorized access. As the world is slowly becoming utterly dependent on technology, cybersecurity is required to safeguard all the information that travels through the internet. For instance, the digital economy accounted for 6.9 percent of the U.S. gross domestic product, or $1.35 trillion, in 2017, according to statistics released by the Bureau of Economic Analysis.  The government, military, and other organizations collect data from us, which might have sensitive information that can negatively empower unauthorized access. Unauthorized access to any device can use all your company’s sensitive data and business, and can also cause serious devastation.  Cybersecurity is, therefore, essential to protect all the sensitive data of your company or a business. Cybercrime has increased nowadays, as many people do not have a secure network connection, making it easily accessible by cyber attackers. The World Economic Forum reports that in 2019, four new malware samples were created every second.  This lack of a secure network has given cybercriminals the undue advantage to attack a company’s employees and get access to the company’s database. …

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Technology

How You Can Ensure Quality Internet During Work From Home

Image by Pete Linforth from Pixabay WFH or Work from Home is the new norm in most of the industries right now. The pandemic took everyone by surprise, and most of us are stuck at home with our laptops trying to earn our minimum wage. WFH requires a good & stable internet connection.  But due to various reasons, the connection drops, and you get disconnected from that all-important meeting with your boss. And trust me, never miss that all-important meeting with your boss, or else you would have to start looking for another job.  To get 192.168.8.1 Admin Login, Username & Password use the given link. Here, I will give you some tips on having an uninterrupted internet connection during Work from Home. Finding the perfect internet connection & plan First things first, find the best internet service provider in your area. Usually, you get around one or two brands.  The most prominent brands in this market right now are Jio & Airtel. You could opt for local brands as well.  But the plans offered currently by these giants throw any competition out of the window. Thoroughly compare the plans between the network providers and finalize one which best suits your needs.  In…

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Social media, Technology

How Online Connectivity Offers The Safest Platform to Connect With Strangers

Image by Pete Linforth from Pixabay  Online connectivity has given Millennials the edge to localize the digital because they are doing every daily activity in technology & innovation. With the help of social doors, we keep on scrolling, socializing, and looking for more meaningful relationships. With the advent of advancement, people think online interaction with strangers is safer and easier than doing so offline.  More and more are leaning towards digitalization, people have shifted their preferences of meeting strangers, dating, chatting, talking, or even gaining much advantage of relationship stuff. This online connectivity offers the thinner air of awkwardness you experience around them. You think of correct words without being rushed and expect to answer quickly before conveying to others.  Considering the overall advantage of online connectivity, let’s look at how it gives the safest platform to connect with strangers. Anonymous chat rooms The virtual world is much more different from the real world. How? Completely anonymous, without revealing too much information about you, and lets you chat with random strangers. These are chat rooms that can be deemed to be mysterious with many security benefits, and nothing about you will be disclosed to another person.  You can search for endless rooms that…

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Technology

The Risks Involved in Paying After Ransomware Attacks

Image by Pete Linforth from Pixabay Ransomware attacks do not necessarily end with the payment despite the huge sum of money involved, there are potential risks attached to the attacks.  A session at Gartner’s Security & Risk Management Summit has revealed that the average cost of a ransomware payment in Q1 2020 was $178,254. While the amount is on the high side, you should know that the downtime cost due to any attack was not taken into consideration. Depending on the size of your business and especially if it’s a midsize company, there are chances that you’ll not be getting all of your encrypted data back after you might have paid for the ransomware attack, the session went on to divulge. Paul Furtado, a senior director and analyst of MSE security at Gartner, was reported to have observed that “What we see is that about 4% of the data is non-recoverable.” What this boils down to is that you have lost both ways.  You have paid the ransom demanded but your data has been compromised and tampered with. It dawns on you that the guys you are dealing with don’t have an iota of good intention for you and your business.  Another thing…

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Technology

How Covid-19 Brought to Focus Risks to Your Data Privacy And Governance

Image by Hebi B. from Pixabay  There is no doubt that the Covid-19 pandemic and the resultant global lockdown have effectively changed the way businesses operate, which to a large extent, has serious impacts on your data privacy and governance. Out of the blues, organizations and their employees must adapt to a new way of working.  The aftermath of the radical change is that a lot of employees have relocated their offices to the home. While this may be a brand-new innovation to some organizations, a few had before the outbreak, been practicing flexible working for some time.  These organizations were more favorably disposed to adapt to the new world and way of working with relative ease. They were armed with sturdy procedures, practices, and had IT infrastructure in place to cushion the effects of working away from the office.  However, a lot of organizations were left in a sort of quandary, the change was rather impromptu, it was too much, albeit too soon, and they were not prepared for the plunge. As a result, they had to contend with data privacy breaches and the ensuing governance concerns.   Cybersecurity has been a burning issue even before the onset of the pandemic, but the…

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