Category: Uncategorized

An undeniable fact is that the global market is a very competitive one for any brand. The make it or mar it is your ROI and that depends on how you bring to fore your competitive advantage.   The statistics reporting that the failure rate of all U.S. companies after five years was over 50 percent, and over 70 percent after 10 years is by no little means frightening.   11 percent of these failures have been adduced to no knowledge of suppliers, wasted advertising budget, and carrying inadequate inventory. Some of the mistakes the management has made that brought about these failures were lack of clear focus and lack of market awareness.   Your brand’s market penetration hinges on how your product or service is accepted, which culminates in the ROI you are making. This practically is a determinant factor as to your brand becoming a household name and making the necessary waves in the market.   It will be detrimental, annoying, and suicidal if you allow all the time and resources you have put into planning as a startup disappear into thin air because you didn’t do a proper marketing campaign.   You will make good with the…

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Businesses come in shades and forms, but one thing that is irrevocably correct about any brand is that much effort, time, and resources are sunk in before any business can take a foothold.   All you need do is to take a look back to where you are coming from. As a startup or as a mega firm, it was the same process for most brands. The sleepless nights you had to go through, the stress, energy-sapping moments, and the running about you endured all in a bid to take off can never be written off.   You must have realized that it’s not everybody’s stuff and can be rather very heady since especially, you were able to overcome the mental hurdles that kept others at bay.   If the report that the failure rate of all U.S. companies after five years was over 50 percent, and over 70 percent after 10 years is anything to go by, then the fact that you are bracing the odds to kickstart your brand or that you have been able to survive the avalanche and myriads of onslaughts from right, left, and center should not be taken with a pinch of salt.  …

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Have I set your imagination running wild? The question that will be going on in your mind presently is, who is this fella? Could it be Bill Gates, Mark Zuckerberg, Elon Musk, Larry Page, Sergey Brin, Warren Buffett, or any of the other multi-billionaires?   You may be correct and at the same time wrong if you pick any of them. They are all very successful men in their different chosen careers but none of them hit the ground running. They had to put in a lot of effort and resources before becoming super rich. They are, however, up there and there isn’t any way you can take it away from them.   But then, why should it be any other person and not you? What could anyone have to hit the ground running that you may be lacking? What competitive advantage has anybody over you?   If you pause to go over the life history of any of the people you first imagined that could have hit the ground running, you will discover that you are better positioned than when they set out. You’ve got the following going for you that they didn’t have.   You don’t have to…

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A business is all about investment and the return on investment (ROI). The primary motivator of any business is capital. The more capital a business has access to the more the market penetration, innovation, and the capacity to leverage competitive advantage in the ever-growing global market.   Whatever the brand may be, the aim of any startup is to become a household name and if possible enjoy a relative monopoly. No founder if given the opportunity likes to have people breathing down the neck and prefers at all the time to dictate the tune.   The mitigating factor that enhances all these, however, is the availability of capital. For most startups, sourcing the capital to embark on all the lofty ideas is a herculean task. Banks that have such funds in their vaults usually attach very stringent conditions to the disbursement of such funds.   Founders and CEOs have ended up going cap-in-hand to banks and other financial institutions, with a sizeable number of them coming back with little or nothing. A survey carried out on startups in 2016 reported that 28 percent that sought for financing was not approved, while 41 percent received some funds but not all they…

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It has always been the mindset of most people who have graduated from the high school or college to get out there and grab a 9 to 5 thing and when such does not happen, they become devastated. Some even think that the sky has come crashing down on them and that there is no other way to go.   The Office for National Statistics carried out a survey on graduates in the U.K. in July to September 2017 and found out that 15 percent of graduates were out of labor or not employed.   While we are talking about the rate of unemployment, it will be a complete disservice if we overlook the fact that a lot of these graduates are obviously underemployed. The Economic Policy Institute in the U.S. carried out a research and reported on May 4, 2017, that “while we have seen the unemployment rate for young high school graduates approach its pre-recession level, the underemployment rate remains elevated.”   I want to believe that this should not be the situation. In my candid opinion, the problem is based on the fact that we have relied too much on the 9 to 5 stuff and lost…

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