Marketing

9 Best SEO Strategies For Your Web Business

Image by Shahid Abdullah from Pixabay Traffic (web visitors) is the second most significant reason for having a website. It is only behind sales and conversion in the ranking.  Some experts even rate traffic as the first because it determines online sales and conversions. Although it does not translate to sales, traffic increases the chances of sales and conversions. Search engines are one of the major sources of organic traffic. Most web users often turn to them for directions when searching for information, products, or services.  This is because search engines always offer trustworthy sources of information. To make search engines refer to you as a legitimate source of information, you have to meet certain criteria. These criteria set by search engines ensure that web users get the best-related results. The term search engine optimization or SEO simply means meeting the criteria set by search engines.  There are practical steps any web user can use to appear as a top search result. Here 9 best SEO strategies for your web business. Improve user experience This is what search engines do. You should also do the same and focus on how to satisfy web visitors.  Optimizing the navigation of your webpage…

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Marketing, Technology

Why Most SEO Strategies Fail to Deliver

It is not uncommon to hear how some people consider SEO a complete waste of time and money that does not guarantee the desired results and business. Many small business owners believe that SEO is an expensive thing that is only for large companies with great resources at their disposal.  They lack the understanding that any SEO that does not have the right strategy will never produce the desired results. Ignoring the main points of website usability, along with the user experience, will lead to the loss of business and competition.  Listed below are some relevant and key points that are often the culprits of SEO strategy failure. 1. No long-term point of view Most search engine optimization action plans are defined for a minimum of 6 months to a year. Many customers feel that at this time the article does not need SEO, or it is better to maintain ranking. In the short term, website owners are expected to get caught up in the wrong SEO techniques with few results.  Proper access to search engine optimization must bring value throughout the life of your web business.  Is your SEO strategy the perfect method? 2. Shooting in the dark Most…

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Marketing, Technology

How a Mobile App Can Help You Market Your Business

Image by Gerd Altmann from Pixabay For your business to thrive in this highly competitive global market, your employees must be freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The primary aim of setting up a business is to make a profit; to ensure you meet up with this target, your customers must derive satisfaction from your product or service.  Mobile apps among other devices have a big role to play in the new normal; taking into consideration the drastic changes COVID-19 has brought to bear on businesses and our daily activities. Your focus must be on how to make sure that your employees are optimally productive.  Here’s a staggering fact. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, according to Statista. That’s a lot of money passed around to the millions of apps on the market. Here’s another staggering fact: you don’t have an app right now. Thing is, you should learn how to build a mobile app. It’s a lot easier than it was when the concept was first introduced. Today, companies like BuildFire offer detailed instructions and…

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Technology

How to Enhance Successful Digital Transformation in 2021

Image by Gerd Altmann from Pixabay  The bells are tolling, 2020 with all the good, the bad, and the ugly, is just strokes away. What strategies do you have in place? How have you planned for 2021?  Do you have quality leadership? How are you planning towards updating your employees’ skills? If all these are in place, you have the opportunity of using digital transformation to drive improved revenues and customer satisfaction in 2021 and beyond. Digital transformation has come to stay, and you must adopt it to drive a meaningful economic recovery and improvement in 2021. The COVID-19 pandemic brought into focus the need for brands to accelerate digital initiatives which led to improved efficiencies and ensured that work-from-home was carried on at scale.  Though there are efforts to combat the virus through the provision of vaccines from health organizations, there is still a great need for collaborative technologies. The reason for this is that you still need to use the benefits of digital transformation to achieve expanded efficiencies and gain valuable insights. If you have good strategies and skilled hands, you can use digital transformation to enhance high performance in your brand. You, however, need to ensure that the following are…

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Technology

Blockchain Technology: How Tokens Will Change Healthcare

Image by Tumisu from Pixabay Blockchain technology has finally arrived and cryptocurrencies are becoming widely recognized and appreciated by the larger public. With this success, we’ve seen the price of ethereum and bitcoin reach new historical heights.  Investors are flocking the market to buy bitcoin with a credit card or any other means at their disposal. However, many people are still unfamiliar with the technology that made cryptocurrencies possible. Since the release of bitcoin, blockchain technology has progressed by leaps and bounds.  What was initially just a vessel for transferring digital cash over the internet has evolved into a trillion-dollar industry, with applications in a wide range of niches. In this article, we explore how advancements and applications of blockchain technology can improve healthcare, one of the most essential industries to human survival. First, let’s explore some of the basic properties of the tech, for those unfamiliar with its advantages. What is blockchain? We were first introduced to blockchain technology way back in 2009, with the release of the original cryptocurrency, bitcoin. It was originally intended for the exchange of digital cash in a decentralized manner, directly from one user to another. The distributed ledger of the blockchain records all the transactions on…

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Business

Five Ideas for Training Your Customer Support Team

Image by mohamed Hassan from Pixabay What is customer support? The relation between a company and its customers is the most important relationship in any form of business. Customer support is a range of services that you offer to your customers to help them overcome any trouble or inconvenience they face. Customers should feel satisfied while having a conversation with the people you hire to entertain your customers. Services offered may include: 1. Answering their questions. 2. Informing them further about new schemes and offers. 3. Resolving their pain points.  Why is customer support necessary? 1. To maintain a bilateral relationship with the customers. 2. For the happiness of our customers. 3. To receive feedback from the customers. 4. To showcase your loyalty towards your customers. Customer support should be a 24/7 active service so that customers can engage with you in real-time. That means there should be a proper duty chart that is scheduled to suit your customers and the service team. Marketing has become customer-centric and any business that wants to remain relevant must strive to satisfy the needs of customers by giving them quality goods and services. To build a loyal customer base, you need to satisfy your customers’ needs…

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