It’s a surefire approach that marketers who take a long-term view on their relationships with customers achieve greater ROI on their efforts. Why waste resources prospecting for new customers? You will do yourself a lot of good focusing more on the customer lifecycle marketing as this will keep your existing consumers coming back, again and again. One thing everybody agrees on is that the best part of ABM is that it guarantees message relevancy. The more specific and resonant you can make your B2B (Business to Business) marketing, the more successful it will be. B2B purchase decisions, as compared to those of consumers, are outrightly based more on bottom-line revenue impact. Return on investment (ROI) which an everyday person rarely takes into consideration at least in a monetary sense, is fundamental for corporate decision makers. For this singular reason, your B2B should target specific accounts and work hard on elongating the customer lifecycle instead of trotting the globe prospecting customers. It’s not all about how many customers you have at the end of the day, rather it’s more about what you do to enhance a prolonged customer lifecycle. Studies show that it can cost five times more to attract a…
