Tag: ads

Marketing

Why PPC Won’t Boost Your Organic SEO

John Ejiofor / July 4, 2020

Image by mohamed Hassan from Pixabay  Search engine optimization (SEO) and search engine marketing (SEM), are two concepts that throw people into confusion, however, this needn’t be so. While both of them are sometimes erroneously used interchangeably, there is a wide gulf between them. Organic SEO is undoubtedly the best marketing strategy for long-lasting results, if you actually want to work towards your website ranking high in organic results for your targeted keywords as well as getting free traffic, having industry recognition, and enjoying all the benefits of SEO, you don’t use PPC. It may be true that with PPC you can still get targeted traffic from search engines, what you have to consider are:  Will that be long-lasting? And, will you have to pay through your nose? PPC comes with heavy costs. You must pay for the “perceived ranking” and once the amount you have deposited runs out, the traffic disappears. Another thing you need to take into cognizance is that costs can quickly add up. If you fail to constantly monitor and optimize your campaigns to make sure you get a return on investment, the money you have invested could be wasted.  You must allocate budget for PPC campaigns which is…

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Marketing, Technology

Effect of Adblock on Advertisers and Publishers

John Ejiofor / June 10, 2020

Image by Clker-Free-Vector-Images from Pixabay As a human, you rely on the senses of sight, touch, taste, smell, and feelings to carry out a lot of activities and this plays out a great deal in marketing. To a larger extent, you will not go for a product you have not seen and this is where Adblock immensely affects advertisers and publishers. Seeing is believing and this makes the impact of Adblock very important. While advancement in technology and digital marketing have effectively rendered traditional forms of advertisement obsolescent and ineffectual, Adblock is thwarting the efforts of advertisers and publishers who had to recourse to online marketing to take advantage of the far and wide reach of social media as a means of generating revenue. Despite the fact that pop-up Ads can be distracting when going through content, they are undoubtedly the best ways advertisers and publishers can use to reach their prospective customers online. Adblocks are thwarting these efforts by practically making it impossible for potential customers to see the Ads, hence depriving them of their expected source of revenue generation and ROI. The Statista reports that The average global adblocking rate in early 2018 was estimated at 27 percent. These browser extensions…

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Marketing

Why Deceptive Branding is Not The Best Method

John Ejiofor / October 2, 2019

Your whole effort at branding is to make your product as attractive as possible, where packaging is usually the key. This is an area of marketing that businesses so much rely on to hook up consumers but deceptive branding may turn out into a total disaster that will quickly send you into the oblivion if you are involved in the practice.  The situation has got to an alarming rate to the extent that the Food & Drug Administration (FDA) is no longer taking things lying low and has felt the need to step in with the Federal Trade Commission (FTC), against sellers of nicotine-containing e-liquids that looked like juice boxes, candy, and cookies that were seen as having the potential of creating a mixup for children with other look-alike ordinary products. This is a type of deceptive branding that could be plain dangerous. You may think you are out to disguise but that can be a devilishly subtle way of deception. In branding, there’s a big difference between trying to push the truth and outrightly making false claims.  That’s what deceptive branding is. A lot of businesses have suffered untold setbacks for peddling mediocre products while using wild claims like…

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Social media

Social Media Advertising Bane of The Big CBD Boom

John Ejiofor / April 17, 2019

The assent given by President Trump to the 2018 Farm Bill has thrown the U.S. marketing landscape into a frenzy and why not so? CBD is projected to rake in a staggering $23 billion by 2025. This, however, is fraught with some bottlenecks especially as it regards social media advertising. Vote Hemp’s report, that the total of 23,343 acres of hemp farmed across the nation in 2017, more than doubled in 2018, to 77,000 acres from over 3,500 participants is an indisputable sign that the CBD market is in for a big boom in years to come. This is in addition to the observation by the Federation of American Scientists who reported that the number of imported hemp from Canada and China is on the decrease, it was $67.3 million in 2017 compared to $78.1 million in 2015. Farmers are buoyed to invest more in hemp as a result of provisions in the Farm Bill that guaranteed them crop insurance, interstate transportation of their products, and basic banking facilities which are very vital but were only available to the typical and traditional farmers. There are high expectations of exceptional and bumper harvests and higher investments by brands in the CBD…

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Marketing, Technology

How You Can Amazingly Transform Your Digital Marketing With The Blockchain

John Ejiofor / September 17, 2018

Data and the privacy of it are of major concern to virtually every sphere of life and not the least in the field of digital marketing. Digital marketing as we know it is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing simply put, revolves around data.

Social media

The Cambridge Analytica Scandal May Bridge the Gap Between The Traditional And Social Media

John Ejiofor / May 24, 2018

The social media and other online news sources otherwise known as the new media that came on board gave the traditional media a run for their money. To compound the whole problem, Facebook and Instagram started delivering content based on algorithms that matched consumers’ interests. This made the situation a bit more difficult for brands and news outlets to guarantee they reached their audiences.