Untainted Credibility Will Remarkably Boost Your ROI

Untainted credibility of your brand is the magic wand, the game changer, the launch pad, and the competitive marker your brand needs to hold sway in the overwhelming competitive market. For you to scale through and make the necessary impact in today’s market, you must work assiduously on any factor that will give you a competitive advantage. You need leverage whatever good points you may have to boost your ROI. After the overhead and other sundry expenses, investors won’t be avast to smiling to the bank. Your credibility at the core is the sum total of your brand’s goodwill, the personification of your reputation, and the gate crasher to the market. It determines how people regard your product or service. The leads your brand generates and conversions made depend entirely on your credibility and it takes hard work to build one. You should jealously guard and nurture any credibility you must have built because it’s your blank cheque. Research from Statua Labs found out that, 85% of consumers trust online reviews as much as personal recommendations Peers are now considered to be as credible as experts. Positive reviews make 73% of consumers trust a local business more 64% trust online…

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Customer Engagement: Creatively Delivering Your Product

Customers expect marketing to do more than just sell to them, they expect more than just the product from the brand. This is the basis for customer engagement, for emotional involvement and commitment from the customer. A few years back, all a brand was required to do was to put up a very big ad on a billboard, magazine, or any of the electronic media; telling people how great they are and how better they are than all other brands. The truth is that customers were taken in by these ads and funny enough, life moved on. However, technology and advancement in digital marketing as well as the new channels of communication they have created varied and assorted ways of advertising and reaching across to customers. The potential for customer engagement is being discovered by brands and there is the absolute need to meet customers where they are and have genuine conversations with them. You need to tell them inspirational stories that will lead to their emotional involvement and commitment. You must court their loyalty to enable them to spread the word about your products, buy, and remain loyal to the brand. Most marketing practices are aimed at stimulating and…

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