Healthcare, Technology

How Privacy And Security Concerns Are Impacting Coronavirus Contact-tracing

Image by Gerd Altmann from Pixabay The world expects the telecoms to play a vital role in the control of coronavirus through contact-tracing apps that should be used to mitigate its spread, this is, however, proving to be a tough nut to crack. Contact-tracing, as seen by a lot of people, is fraught with privacy and security issues which may undermine this much-needed avenue of fighting COVID-19. We need right now to put in everything we have got scientifically into mitigating the spread of coronavirus as a body. We shouldn’t be divided, but is that really possible?   Without any doubt, telecommunications has a great role to play in contact-tracing especially where we deploy apps that can monitor the spread of the virus. However, this can only be feasible where nations, corporations, and individuals are on the same page. Incidentally, that is not what we have on the ground now. While we believe that contact-tracing will go a long way in redeeming the situation we have at hand, there are concerns from varying quarters as regards the privacy and security of the people. Fighting the coronavirus pandemic in Asia  A vivid example of the use of contact-tracing in the fight against the spread of…

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Using The Mobile App to Maximize Your Business Productivity

The intent and purpose of going into a business are primarily to make good returns on investments and this borders around the productivity of your employees. For your business to really thrive in this highly competitive global market it’s absolutely necessary that your employees are freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The fact that in 2019, the number of mobile phone users is forecast to reach 4.68 billion globally is a pointer that you need to catch in on the trend. App usage and smartphone penetration are still growing at a phenomenal rate and there are no signs that this will slow down in the foreseeable future. You should also take into consideration that there are 1.23 billion tablet users worldwide, to really appreciate the impact mobile apps can have on your business. Studies also revealed that the average American checks the phone every 12 minutes and 90% of the mobile time are spent on apps. This is an avenue you can utilize to maximize your business productivity since you will only be capitalizing on the interest of your employees to boost productivity. You can also factor in the…

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Business, Technology

High Churn Rate in Apps: 3 Causes And Remedies

Across all industries and as of the second half of 2018, 71% of all app users churn within 90 days. This high churn rate is very disturbing and frustrating to businesses taking into consideration that it can cost five times more to convert a new customer than it does to retain an existing one. The customer churn rate is obtained by dividing the number of customers you lost in a quarter by the number of customers you had at the beginning of that quarter. It’s a very important metric in understanding whether your company is experiencing a high customer churn rate. If you are surprised why your brand should be concerned about apps churn rate, users connected to iOS and Android devices spend 86% of there time on apps while they spend only 14% on browsers. What then are these 3 causes of high churn rates in apps? 1. Lack of qualitative value Why you use an app is because you want to solve a particular problem and if that problem persists, you may want to reconsider your initial decision. Meanwhile, the following apps are assessed based on what they do well, Uber – Helps people reliably secure transportation. Waze…

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