The focal point of any brand is enhancing profitability by increasing ROI and reducing wastes. These two complement each other perfectly and fall at the “doorsteps” of the marketing and quality assurance (QA) teams. Bearing in mind that quality assurance (QA) is the process of verifying whether a product meets required specifications and customer expectations, as a process-driven approach that facilitates and defines goals regarding product design, development, and production it won’t be out of place to say that when you fail to make this the pathway to your product or service, you only succeed in making a wasteful process more efficient and you end up getting better at doing something the customer does not even want and will never cherish. It will amount to beating a dead horse if for any reason you expect the marketing team to go out there and convince customers that there is a product or service the quality was not assured from the onset. According to McKinsey & Company, “the 3 Cs of customer satisfaction” are “consistency, consistency, and consistency.” A report has it that with no marketing budget, zero connections, and a blog that was only a month old, Robbie Richards, grew his…
