Marketing

9 Best SEO Strategies For Your Web Business

Image by Shahid Abdullah from Pixabay Traffic (web visitors) is the second most significant reason for having a website. It is only behind sales and conversion in the ranking.  Some experts even rate traffic as the first because it determines online sales and conversions. Although it does not translate to sales, traffic increases the chances of sales and conversions. Search engines are one of the major sources of organic traffic. Most web users often turn to them for directions when searching for information, products, or services.  This is because search engines always offer trustworthy sources of information. To make search engines refer to you as a legitimate source of information, you have to meet certain criteria. These criteria set by search engines ensure that web users get the best-related results. The term search engine optimization or SEO simply means meeting the criteria set by search engines.  There are practical steps any web user can use to appear as a top search result. Here 9 best SEO strategies for your web business. Improve user experience This is what search engines do. You should also do the same and focus on how to satisfy web visitors.  Optimizing the navigation of your webpage…

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Marketing

7 Things That You Should Experience About Facebook Yourself

Image by Simon Steinberger from Pixabay Everyone has made a Facebook account once in their life, and like everything on the web, Facebook continues to grow to create a space for people from all walks of life. It has a variety of content like memes, photographs of your friends, and videos that you might like and can download using Facebook Video Downloader.  While you can easily Google things about the site, there are a few things that you must experience Facebook to understand.  1. Community  With a world population of approximately 7.8 billion, you can’t afford to be isolated, and that’s why Facebook is your stop to feel like a part of something bigger than yourself. Almost all of us have heard the phrase “everybody is on Facebook these days” at least once in our life, and it’s true.  With Facebook, you have the opportunity to connect with people from all over the world. The joy of connecting with an old friend can’t be put into words.  Users have been talking about the way Facebook connects people for years, but to understand how it feels, you need to log in and find your old friends.  2. You’re one-stop for content. There is content…

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Marketing, Technology

Effect of Adblock on Advertisers and Publishers

Image by Clker-Free-Vector-Images from Pixabay As a human, you rely on the senses of sight, touch, taste, smell, and feelings to carry out a lot of activities and this plays out a great deal in marketing. To a larger extent, you will not go for a product you have not seen and this is where Adblock immensely affects advertisers and publishers. Seeing is believing and this makes the impact of Adblock very important. While advancement in technology and digital marketing have effectively rendered traditional forms of advertisement obsolescent and ineffectual, Adblock is thwarting the efforts of advertisers and publishers who had to recourse to online marketing to take advantage of the far and wide reach of social media as a means of generating revenue. Despite the fact that pop-up Ads can be distracting when going through content, they are undoubtedly the best ways advertisers and publishers can use to reach their prospective customers online. Adblocks are thwarting these efforts by practically making it impossible for potential customers to see the Ads, hence depriving them of their expected source of revenue generation and ROI. The Statista reports that The average global adblocking rate in early 2018 was estimated at 27 percent. These browser extensions…

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