Tag: conversions

Marketing, Technology

Ways Chatbots Will Amazingly Enable Perfect Timing

John Ejiofor / August 30, 2019

Ways Chatbots Will Amazingly Enable Perfect Timing Ensuring perfect timing in your business is one sure-fire way of building enduring brand loyalty. And with chatbots being around to give your customers real-time experience, there is no way they will want to take their deals to other vendors. Asides that, potential customers will also be onboarded better since your chatbots are there any time they visit your website. This is another bundle that comes with perfect timing. A chatbot is a  two-dimensional conversation-catcher as well as a self-help tool for improving communications and the beauty of it all is that it’s done in real-time hence, lending to your perfect-timing consumers. They are able to do this in the following five ways.  1. Improving your customer’s experience Customers feel frustrated at any time they want services to be rendered and are made to realize it won’t be forthcoming at the required time. This is more so when they are given several business days ahead just to resolve a simple issue.  The most annoying part of the whole treatment is that sometimes, nobody from your organization will be on hand to volunteer a very simple response, not even a common automated “no-reply” email…

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Marketing

Why Perfect Timing Is A Necessity For Vibrant Marketing

John Ejiofor / August 29, 2019

Vibrant, perfect marketing is the wish of any entrepreneur, you invest and see the ROI in real-time. But the catch here is that you can’t expect such a turnaround without perfect timing. A lot of resources and processes go into vibrant marketing. You need to plan an effective marketing campaign, convert potential leads, and eventually launch your product or services into the market all these are based on perfect timing. A lot of organizations ignore the importance of perfect timing and they have done so to their woes. You will be losing everything you have invested, your great idea, a theoretically brilliant business model, a talented team, and enough funding to get the ball rolling without perfect timing. It will amount to an understatement to say that it’s the soul of your vibrant marketing. Taking a look at these three processes involved in marketing will bring to the limelight why you must not joke with perfect timing if you really want to see a monumental growth and the equivalent ROI. 1. Marketing campaign The essence of your marketing campaign is to introduce your product or service to your potential consumers. If for instance, you decide on an experiential marketing campaign…

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Marketing

How to Convert Big in Real-Time With Context

John Ejiofor / March 5, 2019

The appropriate interpretation of your message is the juice to conversational marketing. If for any reason your context lacks clarity, your message is dead on arrival. How do you feel when you are searching for a particular product online and what you purchased some time ago keeps popping up or when something you have said results in stares or blank looks? You are completely pissed of. Both the customer and the brand are out of context, they are not operating on the same frequency. Advancement in technology has ensured that customers’ attention spans and patience are pruned down, they are more interested in their needs. For you to score big with your customers you need messages that resonate with them. The context apart from being comprehensible must be personalized for more conversions and ultimate sales. The message must deliver value to your target customer in real-time. There must be clarity at both ends which exactly is what conversational marketing prides in achieving. It’s practically impossible for you to send a message that will resonate to a customer you don’t know. The context will certainly be awry. There will be total confusion, no trust, and no understanding since you and the…

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Marketing, Technology

Using Chatbots to Transform The Marketing Landscape

John Ejiofor / February 6, 2019

Chatbots are only a small fry in the wake of the evolution that is expected as a result of technological advancements in the marketing landscape and for good. Conversational marketing made the marketing landscape seem to flame, with chatbots, however, it was set on fire.  Marketing has become customer-centric and what better way to harness the goodies inherent in conversational marketing AI than chatbots. From a technological point of view, chatbots only represent the natural evolution of a Question Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications. Chatbots tend to streamline interactions between people and services, thereby enhancing customer experience. At the same time, they offer companies new opportunities to improve the customers’ engagement process and operational efficiency by reducing the typical cost of customer service. There are a lot of other areas where you will be able to harness the potentials of chatbots for your brand. You can: Collect information that lets you build a sales pipeline full of qualified leads Offer better customer service and a superior buying experience Address a pain point—which would be…

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