Technology

Cybersecurity: How the “New Normal” Can Impact Your Business

Image by Katie White from Pixabay  With attempts at easing lockdowns globally and an envisaged victory over the COVID-19 pandemic, it’s proper to take into cognizance the cybersecurity impact on your business. Expectations are rife that after the victory the world is heading into a “new normal” in the way society will be organized and the way business will be conducted.  While the main preoccupation of individuals as the COVID-19 pandemic raged on has been how to protect themselves and their families from the virus and how to hold on to their jobs, for business owners, it has been a different ball game altogether. You must have focused on how to beat the pandemic without doing irreversible damage to your economy in the process. This could have led you to take all sorts of decisions that included remote working, telemedicine, outsourcing, and online marketing. All these measures taken to sustain the life of your business are in order, but you probably didn’t take the cybersecurity risks involved into consideration. As the world is grappling and fighting to overcome the pandemic, it’s expected that a “new normal” way of conducting businesses and even living, will be the order of the day. Measures such as…

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Business, Technology

CBDC (Central Bank Digital Currency): A Possible Revolution in Money

Image by WorldSpectrum from Pixabay  CBDC may eventually turn out to become a revolution in money in the post-COVID-19 world. Before the idea of a central bank digital money started gaining ground, the cryptos have been around as virtual or digital currencies. Taking into consideration that the global mobile payment market is presently estimated at US$816.50B and with the projections that it will reach over US$5.5T by 2025, the way we carry on transactions with money is set to undergo a mammoth revolution with the intended introduction of digital currencies by governments around the world. However, unlike the cryptos that encountered very stiff opposition from governments and some large corporate bodies, it seems the CBDC will enjoy their patronage. The main reason governments around the world were very equivocal in the opposition cryptos encountered is the fact that cryptocurrencies were not meant to be regulated.  The seriousness governments are attaching to CBDC is the reason why about 80% of the world’s central banks are exploring the possibility of adopting the digital currency. It’s on record, however, that China has gone very far on the project, having been working on it since 2014, when Xiaochuan Zhou, who was the Governor of the People’s Bank…

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Marketing

Capitalizing on Customer Sentiment to Reposition Your Brand in The New Normal

Image by Gerd Altmann from Pixabay  Customer sentiment has taken a lot of prominence in business and no more so as we gradually wade into the new normal. Fortunately for organizations, this task has been made easier with the advancement in technology.  You can now go about the gathering of customer sentiment from quite a handful of places, such as word-of-mouth (WOM), social media, surveys, likes, comments as well as contact centers. The main reason that has made customer sentiment to occupy a central position in the conduct of business is that brands, now more than ever, have realized the importance of customer experience. The competition has risen significantly and this could be due to the fact that the world is now a global village, it’s, therefore, of utmost importance that you cultivate brand loyalty. Driving product and service development have become focal CRM characteristics. There is a world of difference between customer sentiment and SEO ranking. For your keyword ranking, all you actually need is a list of relevant keywords that will make your brand visible to the search engines while you must go all out to gather data from customers for their views and opinions. This can be through user behavior…

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Technology

How to Best Secure Data at Rest, in Use, and in Transit in the COVID-19 Era

Image by Gerd Altmann from Pixabay  Taking into consideration that internal and external cyber threats are on the rise especially with this COVID-19 pandemic, it’s necessary for you to put all measures in place to adequately protect your data at rest, in use, and in transit. The world has got to a situation where businesses depend on data to carry out transactions.  Ordinarily, the best and safest option would have been not having any data, but this is not tenable in the technology-based world we are living in. It, therefore, becomes a very important task for your IT team to come up with hardcore strategies that will ensure your data, whether at rest, in use, or in transit is secured. Cybercriminals set out to hurt your business through information theft and whether you want to believe it or not, the consequences of information theft can be utterly destructive. It’s, therefore, very important for the survival of your business, that you pay attention to how your sensitive information can be protected. Once your information has been stolen, you should gear up for identity theft. The information that has been stolen can be used for corporate or even government espionage as well as a lure…

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Healthcare, Technology

How Privacy And Security Concerns Are Impacting Coronavirus Contact-tracing

Image by Gerd Altmann from Pixabay The world expects the telecoms to play a vital role in the control of coronavirus through contact-tracing apps that should be used to mitigate its spread, this is, however, proving to be a tough nut to crack. Contact-tracing, as seen by a lot of people, is fraught with privacy and security issues which may undermine this much-needed avenue of fighting COVID-19. We need right now to put in everything we have got scientifically into mitigating the spread of coronavirus as a body. We shouldn’t be divided, but is that really possible?   Without any doubt, telecommunications has a great role to play in contact-tracing especially where we deploy apps that can monitor the spread of the virus. However, this can only be feasible where nations, corporations, and individuals are on the same page. Incidentally, that is not what we have on the ground now. While we believe that contact-tracing will go a long way in redeeming the situation we have at hand, there are concerns from varying quarters as regards the privacy and security of the people. Fighting the coronavirus pandemic in Asia  A vivid example of the use of contact-tracing in the fight against the spread of…

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Healthcare, Technology

Cybersecurity: The Flip Side of The Coronavirus Pandemic

Image by Gerd Altmann from Pixabay There were insinuations that coronavirus was an accident from a laboratory in Wuhan that was studying bat coronaviruses and then spread to the public, though, this has been debunked by the WHO. If indeed it had been, then the persons behind the evil plan did not take a lot of things including the cybersecurity impact into cognizance. What would it have been like if, for an accident, the whole world was thrown into this mammoth amount of cybersecurity threats and attacks we have been experiencing? Sherrod DeGrippo, senior director of threat research and detection at Proofpoint was reported to have observed that the total volume of phishing emails and other security threats as a consequence of the coronavirus pandemic now represents the largest coalescing of cyberattack types around a single issue that has been seen globally and maybe for a long time to come. Check Point Threat Intelligence, revealed that since January 2020, there have been over 4,000 coronavirus-related domains registered globally. While 3% of the websites were found to be malicious, an additional 5% are suspicious.  Check Point Threat Intelligence also pointed out based on hindsight that coronavirus-related domains are 50% more likely to be malicious…

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