Technology

5 Tips for a Cyber Secure Home Experience

Image by Pete Linforth from Pixabay  What Is Cybersecurity? Cybersecurity is referred to as the body of technologies and practices used to protect networks, data, and programs from attacks or unauthorized access. As the world is slowly becoming utterly dependent on technology, cybersecurity is required to safeguard all the information that travels through the internet. For instance, the digital economy accounted for 6.9 percent of the U.S. gross domestic product, or $1.35 trillion, in 2017, according to statistics released by the Bureau of Economic Analysis.  The government, military, and other organizations collect data from us, which might have sensitive information that can negatively empower unauthorized access. Unauthorized access to any device can use all your company’s sensitive data and business, and can also cause serious devastation.  Cybersecurity is, therefore, essential to protect all the sensitive data of your company or a business. Cybercrime has increased nowadays, as many people do not have a secure network connection, making it easily accessible by cyber attackers. The World Economic Forum reports that in 2019, four new malware samples were created every second.  This lack of a secure network has given cybercriminals the undue advantage to attack a company’s employees and get access to the company’s database. …

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Technology

How Covid-19 Brought to Focus Risks to Your Data Privacy And Governance

Image by Hebi B. from Pixabay  There is no doubt that the Covid-19 pandemic and the resultant global lockdown have effectively changed the way businesses operate, which to a large extent, has serious impacts on your data privacy and governance. Out of the blues, organizations and their employees must adapt to a new way of working.  The aftermath of the radical change is that a lot of employees have relocated their offices to the home. While this may be a brand-new innovation to some organizations, a few had before the outbreak, been practicing flexible working for some time.  These organizations were more favorably disposed to adapt to the new world and way of working with relative ease. They were armed with sturdy procedures, practices, and had IT infrastructure in place to cushion the effects of working away from the office.  However, a lot of organizations were left in a sort of quandary, the change was rather impromptu, it was too much, albeit too soon, and they were not prepared for the plunge. As a result, they had to contend with data privacy breaches and the ensuing governance concerns.   Cybersecurity has been a burning issue even before the onset of the pandemic, but the…

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Healthcare, Technology

Coronavirus: Where The World Got it All Wrong

Image by cromaconceptovisual from Pixabay Coronavirus has succeeded in exposing inadequacies and shortcomings in our daily lives. As a result of the inadequacies, billions of people worldwide were under lockdown, thousands have died, and more are still dying.  Governments, businesses, and individuals have been thrown into confusion, facing an uncertain economic future. The world, whether developing or developed, was completely unprepared for COVID-19 despite our technological advancements in the areas of AI and machine learning, hence, we are suffering the consequences direly.  The coronavirus pandemic also exposed our ill-preparedness in how we have been handling our supply chains as well as security and privacy. A rundown of the following three very important sectors will bring to light where we failed and also a pointer as to what needs to be done since this may not be the last time we will be facing viral diseases. Technological advancement BlueDot, an artificial intelligence company, was able to notice that something ominous was in the offing and, therefore, went ahead to alert the world of a cluster of “unusual pneumonia” cases occurring around a market in Wuhan, China, about the midnight of December 30, 2019. The company likened the symptoms to those of the SARS, an…

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Technology

Cybersecurity: How the “New Normal” Can Impact Your Business

Image by Katie White from Pixabay  With attempts at easing lockdowns globally and an envisaged victory over the COVID-19 pandemic, it’s proper to take into cognizance the cybersecurity impact on your business. Expectations are rife that after the victory the world is heading into a “new normal” in the way society will be organized and the way business will be conducted.  While the main preoccupation of individuals as the COVID-19 pandemic raged on has been how to protect themselves and their families from the virus and how to hold on to their jobs, for business owners, it has been a different ball game altogether. You must have focused on how to beat the pandemic without doing irreversible damage to your economy in the process. This could have led you to take all sorts of decisions that included remote working, telemedicine, outsourcing, and online marketing. All these measures taken to sustain the life of your business are in order, but you probably didn’t take the cybersecurity risks involved into consideration. As the world is grappling and fighting to overcome the pandemic, it’s expected that a “new normal” way of conducting businesses and even living, will be the order of the day. Measures such as…

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Business, Technology

CBDC (Central Bank Digital Currency): A Possible Revolution in Money

Image by WorldSpectrum from Pixabay  CBDC may eventually turn out to become a revolution in money in the post-COVID-19 world. Before the idea of a central bank digital money started gaining ground, the cryptos have been around as virtual or digital currencies. Taking into consideration that the global mobile payment market is presently estimated at US$816.50B and with the projections that it will reach over US$5.5T by 2025, the way we carry on transactions with money is set to undergo a mammoth revolution with the intended introduction of digital currencies by governments around the world. However, unlike the cryptos that encountered very stiff opposition from governments and some large corporate bodies, it seems the CBDC will enjoy their patronage. The main reason governments around the world were very equivocal in the opposition cryptos encountered is the fact that cryptocurrencies were not meant to be regulated.  The seriousness governments are attaching to CBDC is the reason why about 80% of the world’s central banks are exploring the possibility of adopting the digital currency. It’s on record, however, that China has gone very far on the project, having been working on it since 2014, when Xiaochuan Zhou, who was the Governor of the People’s Bank…

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Marketing

Capitalizing on Customer Sentiment to Reposition Your Brand in The New Normal

Image by Gerd Altmann from Pixabay  Customer sentiment has taken a lot of prominence in business and no more so as we gradually wade into the new normal. Fortunately for organizations, this task has been made easier with the advancement in technology.  You can now go about the gathering of customer sentiment from quite a handful of places, such as word-of-mouth (WOM), social media, surveys, likes, comments as well as contact centers. The main reason that has made customer sentiment to occupy a central position in the conduct of business is that brands, now more than ever, have realized the importance of customer experience. The competition has risen significantly and this could be due to the fact that the world is now a global village, it’s, therefore, of utmost importance that you cultivate brand loyalty. Driving product and service development have become focal CRM characteristics. There is a world of difference between customer sentiment and SEO ranking. For your keyword ranking, all you actually need is a list of relevant keywords that will make your brand visible to the search engines while you must go all out to gather data from customers for their views and opinions. This can be through user behavior…

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