Image by mohamed Hassan from Pixabay What is customer support? The relation between a company and its customers is the most important relationship in any form of business. Customer support is a range of services that you offer to your customers to help them overcome any trouble or inconvenience they face. Customers should feel satisfied while having a conversation with the people you hire to entertain your customers. Services offered may include: 1. Answering their questions. 2. Informing them further about new schemes and offers. 3. Resolving their pain points. Why is customer support necessary? 1. To maintain a bilateral relationship with the customers. 2. For the happiness of our customers. 3. To receive feedback from the customers. 4. To showcase your loyalty towards your customers. Customer support should be a 24/7 active service so that customers can engage with you in real-time. That means there should be a proper duty chart that is scheduled to suit your customers and the service team. Marketing has become customer-centric and any business that wants to remain relevant must strive to satisfy the needs of customers by giving them quality goods and services. To build a loyal customer base, you need to satisfy your customers’ needs…