Tag: Customers

Business, Technology

How to Best Safeguard Your Customers’ Data From Cyberattackers

John Ejiofor / October 14, 2019

Your customer is the best asset you have and should be roundly protected from any form of harm. With the unceasing onslaught by cyberattackers on governments, businesses, and individuals, the least you can do is to go to any length to ensure that your customers’ data are safeguarded. A quick recap of some very ugly incidents in 2019, will bring to the front-burner why safeguarding your customers’ data must be your uppermost priority. In May, a surveillance contractor for US Customs and Border Protection suffered a breach, and hackers stole photos of travelers and license plates related to about 100,000 people.  A destructive strain of ransomware called LockerGoga has specifically been victimizing industrial and manufac­turing firms. As if that is not enough, in March, a research report from the threat intelligence firm Kaspersky, says that computer maker Asus disclosed a supply chain attack sometime in the second half of 2018 that had compromised the company’s Live Update tool to push malware to almost 1 million customers. We can go on and on as this is just the tip of the iceberg. The important thing to note here is that it’s now more necessary than ever to put serious measures in…

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Marketing, Technology

Ways Chatbots Will Amazingly Enable Perfect Timing

John Ejiofor / August 30, 2019

Ways Chatbots Will Amazingly Enable Perfect Timing Ensuring perfect timing in your business is one sure-fire way of building enduring brand loyalty. And with chatbots being around to give your customers real-time experience, there is no way they will want to take their deals to other vendors. Asides that, potential customers will also be onboarded better since your chatbots are there any time they visit your website. This is another bundle that comes with perfect timing. A chatbot is a  two-dimensional conversation-catcher as well as a self-help tool for improving communications and the beauty of it all is that it’s done in real-time hence, lending to your perfect-timing consumers. They are able to do this in the following five ways.  1. Improving your customer’s experience Customers feel frustrated at any time they want services to be rendered and are made to realize it won’t be forthcoming at the required time. This is more so when they are given several business days ahead just to resolve a simple issue.  The most annoying part of the whole treatment is that sometimes, nobody from your organization will be on hand to volunteer a very simple response, not even a common automated “no-reply” email…

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Technology

Using The Mobile App to Maximize Your Business Productivity

John Ejiofor / July 30, 2019

The intent and purpose of going into a business are primarily to make good returns on investments and this borders around the productivity of your employees. For your business to really thrive in this highly competitive global market it’s absolutely necessary that your employees are freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The fact that in 2019, the number of mobile phone users is forecast to reach 4.68 billion globally is a pointer that you need to catch in on the trend. App usage and smartphone penetration are still growing at a phenomenal rate and there are no signs that this will slow down in the foreseeable future. You should also take into consideration that there are 1.23 billion tablet users worldwide, to really appreciate the impact mobile apps can have on your business. Studies also revealed that the average American checks the phone every 12 minutes and 90% of the mobile time are spent on apps. This is an avenue you can utilize to maximize your business productivity since you will only be capitalizing on the interest of your employees to boost productivity. You can also factor in the…

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Real Estate, Marketing

Generating Real Estate Buyer Leads With Internet Marketing

John Ejiofor / July 17, 2019

There is no way you can run a real estate business without working assiduously about leads generation. Generating leads is one of the main concerns of any real estate agent.  The more leads you are able to generate, the more prospects for sales, and the better it is for your business. In order to address this concern, real estate agents and brokers keep on innovating on the best method to circumvent and convert prospects into buyers.  Since the beginnings of the industry, different advertising methods have been tried. Where some have to a large extent proven to be effective, others ended in abysmal failures.  Internet marketing is one of the new methods for attracting potential customers and for generating leads. Though a newcomer to the industry, it is, however, fast becoming a popular alternative to conventional media.  It is oftentimes free, takes less effort to maintain, and reaches a wider range of customers than the older methods. As an agent, you do not have to storm the streets cap in hand, make annoying and unsolicited phone calls, or do any hard sell tactics.  This time, the potential customer needs only click on a button to either choose or delete, or…

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Marketing

How to Spark up Your Brand with Participation Marketing

John Ejiofor / January 28, 2019

You have been bogged down with how to take your brand to another level, you are so obsessed with the idea but utterly confused on how and where to start, stop the fret, you’ve just hit the jackpot, participation marketing is your antidote. By leveraging participation marketing, you ensure that your brand is on everybody’s lips. With participation marketing or customer participation, you create promotional efforts with the intention of drawing your audience into ongoing engagements, experiences, and conversations with your brand. They will at the end have greater access to a wider variety, faster and more secure products, and market-leading customer service. You confer the status of a living object to your brand and your customers literally see the brand in their shadows and every day living. They will walk, work, talk, eat, and dream your brand. It becomes their next door neighbor, a familiar face down the street. Participation marketing is an innovation brought to the bare, it does not require a big budgeting, it’s something you can carry along in a stride. The overall essence is to directly engage your customers in your marketing campaigns with little or no financial involvement. You will unwittingly transform them into…

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Marketing

How to Integrate Data Science Into Your Marketing

John Ejiofor / December 10, 2018

It’s a new dawn, a new era, you can’t afford to be caught with your pants down. Data science is the in-thing. The size of your business shouldn’t be an excuse, integrate now. If you still believed in trying to attract customers only by taking out full-page advertisements in magazines, plastering the town with bright billboards, and even signing up glamorous celebrities for television commercials, you must be operating from another planet and you do have another think coming. Marketing these days has moved to another level and brands are overly becoming more effective, extracting value from data by automating and optimizing processes or producing actionable insights.  Forbes reports that 91 percent of senior marketers indicated that information gathered on customer was essential to making decisions. The interesting thing is that you have all along had all these data for the asking but failed to utilize the begging opportunity. Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. But according to a report, less than 0.5 percent of all data is analyzed and used You, however, still can avail…

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