Business

How The Lean Approach Will Enhance Your ROI

Lean may apply to you as not a solid and firm capable organization but a thin, grim one that will crumble when pressure is applied. Businesses could harbor this fear since a lot of half-baked and ill-planned applications of Lean have failed.

Business

Why Your Small Brand Needs Commitment to Purpose

Your brand’s purpose should set out how your company intends to change the world for the better. In a branding sense, the purpose has become like a sort of “utopia.” Everybody wants to be purposeful, but the majority of people don’t know why and how.

Marketing

Marketing Campaign: The Right Time to Hang Your Boots

The campaign you initiated in 2018 was not the banger you expected,  you must be taking stocks, counting your losses, and probably licking your wounds; it may be time to call it quits with that campaign. You sure did kick off the new campaign with high hopes and expectedly you believed it was going to be a winner, only to see poor results right out of the gate.

Business

How to Transform Your Business With Customer Experience

Customer experience (CX), is the sum total of interactions to transform your business which can include awareness, discovery, cultivation, advocacy, purchases, and sales between a corporation and a customer over the duration of their relationship. Customer experience is an integral part of Customer Relationship Management(CRM).