Marketing

Top 6 Payment Gateways That You Can Use For Your New e-commerce Website

Image by Mediamodifier from Pixabay  What Is A Payment Gateway? A payment gateway is a merchant service, an e-commerce application service provider provides it to the user. The provider authorizes the credit cards (that can be easily generated on Credit Card Generator) or direct payments processing for e-business, online retailers, bricks and clicks, or traditional brick and mortar.  A bank usually provides the payment gateway to its customers. But, given that it is a separate service, it is also possible to be provided by a specialized financial service provider.  The applications mentioned below are the top six payment gateways one can use for e-commerce websites. 1. PayUmoney The PayUmoney is an award-winning payment gateway. The award was for its innovative and modern technology, which solved a lot of problems that were faced by the other portals. It is a branch of the company PayU India.  It is a payment solution for people and unregistered enterprises in India. It is a payment gateway for websites and purposes.  A lot of companies both registered and unregistered opt for this mode of payment. One of the most important reasons why PayUmoney is successful is that it does not require the user to give…

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Marketing

E-commerce:5 Good Practices You Can Use to Limit Cart Abandonment

Image by 3D Animation Production Company from Pixabay  Visitors to your e-commerce site add products to their basket but do not finalize their orders? This is called cart abandonment. Depending on the sector, this figure can be more or less strong, it can even range from 67.4% for fashion retailers, to 84.4% for utilities. In this article, I will offer you 5 best practices you can use to reduce cart abandonment. What is the cart abandonment rate? The cart abandonment rate corresponds to the result of the following formula: Abandonment rate = (the number of transactions made divided by the number of baskets created) x 100 For your e-commerce site, the cart abandonment rate is an essential key performance indicator and metrics to follow on a daily basis. The ideal thing is to integrate it into your dashboard to follow its evolution. Best practices to combat cart abandonment Now let’s move on to the 5 best practices to set up on your e-commerce site. 1. Give confidence to your visitors In a physical store, the display case and the interior give your visitors an idea of ​​how you act (tidiness or untidiness of your store, cleanliness or dirt, etc.). They can also put…

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Business

Why You Need The New Face of Retail

A few years back, the determinants in retail success have basically been location, store design, and curb appeal, with most of them completely relegating to the background any insight to the changing customer behavior. The retail apocalypse has, however, necessitated the new face of retail. According to the Statista, The fact that the ongoing rise of e-commerce in the United States is hurting brick-and-mortar stores is undisputed. Two corporations that filed for Chapter 11 bankruptcy protection in October 2018, are retail giant Sears and Mattress Firm. Despite reducing assets and selling real estate over the years, Sears was unable to pay off $134M worth of debt. Sears Holdings, the parent company of Sears and Kmart, said it plans to keep profitable stores running. By the end of 2018, the company is looking to shutter at least 188 stores. The latest list of store closures includes 45 Kmart locations and 18 Sears boxes. Mattress Firm, on the other hand, said it would shutter 200 underperforming locations right away, and look to potentially close 700 stores altogether over the next few months. In conjunction with its prepackaged restructuring plan, it received commitments for about $250M to help support ongoing operations during the…

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