Soft skills and hard skills should be deployed in the correct proportions by brands that amazingly want to boost their marketing drive, unfortunately, however, this is not the case with most organizations. They tend to tilt more towards hard skills and this is their Achilles heel. Soft skill is a personal trait that boosts situational consciousness and intensifies an individual’s capability to get a job accomplished. We use the term soft skills to encompass all those attributes that denote people’s skills or emotional intelligence. They are quite different from hard skills, which are used to describe an individual’s technical know-how to carry out a specifically-defined assignment, soft skills are widely germane across job titles and industries. It does not boil down to overemphasizing the fact that with your hard skill prowess you can quite often land interviews but you definitely need soft skills to scale through the interview and also perform your duties effectively. The fact that soft skills have been found to be very essential to boosting marketing drive has made a lot of business executives and leaders are to place a priority on these attributes when hiring employees. They have been found to be highly essential for the…
