Tag: entrepreneur

Marketing

7 POWERFUL B2B LEAD GENERATION TIPS

John Ejiofor / April 8, 2020

Photo Credit: verchmarco Flickr via Compfight cc Are you an entrepreneur, marketer or sales active in B2B? Then an important part of your job without any doubt is lead generation. No business without leads, right?  Of course, you also want your product, service, and organization to be known to your potential customer and to know what you stand for. But for many B2B companies, lead generation is priority number 1. However, generating valuable B2B leads is not easy in this world of ‘information obesity’. Or is it? With the 7 powerful B2B lead generation tips in this blog, you at least significantly increase your chances. 1. Make personal contact as much as possible 2. Harness the power of live chat 3. Use marketing automation 4. Convert your website visitors into leads 5. Start giving 6. Make your best customers your best ambassadors 7. Get more online reviews 1. Make personal contact as much as possible Of course, it is easy to send an email or app with questions from potential customers. But it is also an opportunity to make better and more personal contact.  If a physical appointment takes too much time or is not yet opportune, you can also…

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Business

Outstanding 2020 Entrepreneur: 5 Things You Must Focus On

John Ejiofor / October 16, 2019

The Q4 of any year takes its toll on any entrepreneur for two main reasons. The first is that you have to take stock, find out all the areas you’ve underperformed, broken even, or made returns on your investments. The second is that you start preparing for Q1 of the next year in order not to be caught with your pants down. Funding is one of the major problems an entrepreneur has to contend with and according to a U.S. Bank study, an amazing 82% of businesses fail because of cash flow problems. To become an outstanding entrepreneur in 2020, you need to harness all your positive points and focus strongly on the following five things. 1. Cybersecurity About the most important thing, you should focus on as an entrepreneur in 2020, is the issue of cybersecurity. Cybercriminals are daily upping their heinous acts and don’t spare anybody, they even prefer to target businesses that will give them the least resistance. Since any attack that is directed at you may cripple your business as well as hurt your customers, vendors, contractors, and other third parties, you must not take this threat with a pinch of salt. In focusing on cybersecurity,…

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Business

Subscription-Based Business Model is a Win-Win

John Ejiofor / July 2, 2018

Nothing can be more heartwarming for an entrepreneur or a business owner than to be assured that the products being churned out from the mills are virtually already sold and nothing can as well be more alluring to a consumer than to have more, for less. This beautiful scenario is what the subscription-based business model proffers.

Marketing

Why You Need Incorporating Influencer Marketing as an Entrepreneur

John Ejiofor / June 13, 2018

The bedrock of any business is marketing and as an entrepreneur, you need to do everything possible to stay afloat in the overly competitive global market. Right from the planning stages, you should have done enough research to hit the ground running. You also should have found out that customers are not just waiting for you with open arms.