6 Incredible Benefits of Doing Local SEO

Image by Gerd Altmann from Pixabay  COVID-19 has almost sent brick and mortar into extinction. But, we must still have to do with businesses such as café, restaurant, and salon. These are localized businesses that require local SEO. It has, therefore, become necessary for you to optimize in order to appear in local search results. If you own a local business and it is not optimized for the local searches, you will lose many prospective customers. Local SEO is the strategy to boost your rankings in SERPs for your local keywords. Google recognizes local business value. Google has various local ranking factors determining whether your business is geographically relevant to users who search ‘near me.’  That means you don’t need to worry about competing with big companies to get your local business in front of local consumers. What is local SEO? With local SEO, you can get your business visible on the local search result page. Even if you have a small business with a single location or a big company with multiple locations, you should optimize it for local SEO and see its excellent benefits. Whether small, big, online, or brick and mortar, every business can benefit from local SEO. Suppose you…

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Healthcare, Technology

How Privacy And Security Concerns Are Impacting Coronavirus Contact-tracing

Image by Gerd Altmann from Pixabay The world expects the telecoms to play a vital role in the control of coronavirus through contact-tracing apps that should be used to mitigate its spread, this is, however, proving to be a tough nut to crack. Contact-tracing, as seen by a lot of people, is fraught with privacy and security issues which may undermine this much-needed avenue of fighting COVID-19. We need right now to put in everything we have got scientifically into mitigating the spread of coronavirus as a body. We shouldn’t be divided, but is that really possible?   Without any doubt, telecommunications has a great role to play in contact-tracing especially where we deploy apps that can monitor the spread of the virus. However, this can only be feasible where nations, corporations, and individuals are on the same page. Incidentally, that is not what we have on the ground now. While we believe that contact-tracing will go a long way in redeeming the situation we have at hand, there are concerns from varying quarters as regards the privacy and security of the people. Fighting the coronavirus pandemic in Asia  A vivid example of the use of contact-tracing in the fight against the spread of…

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