Tag: influencers

Marketing

Why Deceptive Branding is Not The Best Method

John Ejiofor / October 2, 2019

Your whole effort at branding is to make your product as attractive as possible, where packaging is usually the key. This is an area of marketing that businesses so much rely on to hook up consumers but deceptive branding may turn out into a total disaster that will quickly send you into the oblivion if you are involved in the practice.  The situation has got to an alarming rate to the extent that the Food & Drug Administration (FDA) is no longer taking things lying low and has felt the need to step in with the Federal Trade Commission (FTC), against sellers of nicotine-containing e-liquids that looked like juice boxes, candy, and cookies that were seen as having the potential of creating a mixup for children with other look-alike ordinary products. This is a type of deceptive branding that could be plain dangerous. You may think you are out to disguise but that can be a devilishly subtle way of deception. In branding, there’s a big difference between trying to push the truth and outrightly making false claims.  That’s what deceptive branding is. A lot of businesses have suffered untold setbacks for peddling mediocre products while using wild claims like…

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Marketing

The Unethical Secret to Target Consumer in 2019

John Ejiofor / December 31, 2018

The most important yardstick to measure successful marketing is the ability to reach your target consumer, convert them to do purchases, and make a whopping return on investment (ROI). This sounds rather simple but without being armed with the fundamental secret, you will still be revolving around a circle. Your target audience is that group you’re trying to sell your product or service to. The purpose of marketing is to reach that group and make them see the reason why they should be buying from you and nobody else. In order to reach your target consumer, however, you have to understand their motivations and habits as they pertain to your product. With this, you can fathom a better reason to make them buy from you. Marketing has been inundated with different ideas and means of reaching and converting potential consumers like the application of data science, using influencers, advertising, micro and hyper-targeting, affiliate marketing, and a host of others. While all these are ethical ways to target and possibly convert the audience, they will not make you wholly thoroughbred and an overwhelmingly successful marketer. In order to boost visibility and increase sales while sustaining a profit with a converting offer,…

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Marketing

Consumers And More Consumers in 2019

John Ejiofor / December 22, 2018

Population in the world is currently (2018) growing at a rate of around 1.09% per year (down from 1.12% in 2017 and 1.14% in 2016). The current average population increase is estimated at 83 million people per year. This simply means that an estimated 83 million consumers will be added to the 7.62 billion world population as at mid-2018. The lifeline of any business is the consumer because it’s only when your products or services are purchased that you may be talking about profit and ROI. Your focus as a founder/CEO as you are going into 2019 and beyond should, therefore, be on the acquisition of customers and more customers. Targeting only 0.1% of the estimated 7.7 billion in 2019 will give you 7.7 million consumers. This will make very good progress for your business given that Amazon, one of the leading online retail platforms worldwide as of the first quarter of 2016, had 310 million active customers. This, however, is not something you can do out of the blues. It requires articulation, strategic approach, and adequate planning, especially now that the modern day consumer has become technologically savvy and advanced, with it becoming more apparent that the consumer wants…

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Marketing

Frauds in Influencer Marketing You Must be Wary of

John Ejiofor / November 20, 2018

Frauds pervade most activities of the business world and any business that does not want to be taken to the cleaners must constantly be on its toes. Since marketers have started leveraging digital influencer, the baddies have been working round the clock on how to cash and cut off their slice.

Marketing

Moving Experiential Marketing Beyond the Event Center

John Ejiofor / August 28, 2018

The main goal of embarking on an experiential marketing campaign by any brand is to connect the brand and consumers in more tangible, lasting ways than the traditional, old-way of advertising. Experiential marketing is driven towards three fundamental goals: driving consumer action, increasing sales, and fortifying brand loyalty.