Companies with good sales-marketing harmonization in place are reported to be generating 208 percent more revenue from marketing efforts. Another report has it that 56 percent of aligned organizations met their revenue goals and 19 percent beat their goals. Among organizations that are not harmonized, by comparison, 37 percent met their revenue goals, and just 7 percent beat them.
A continuous marketing campaign is of absolute necessity to any brand that does not want to waste their lead generation budget. What a lot of brands embark on is intermittent marketing campaigns and to their misfortune.