Image by Joseph Mucira from Pixabay The world today revolves around data; this simply means that without data, the world will stagnate. Statista reports that by 2025, global data creation is projected to grow to more than 180 zettabytes, this simply means more data out there for the grabs. Businesses have come to the full realization that they must make the customer the centerpiece of any decision or policy they want to put in place. The customer has truly become the king, and a bad review or a bad customer experience is all it takes to sink a business. This is more so now that the world has become a global village, and the marketing landscape has become highly competitive. If you have not become customer-centric, you are doing your organization great harm. Esteban Kolsky in a lecture revealed that 72% of customers will share a positive customer experience with 6 or more people, while 13% will share their bad customer experience with 15 or even more. The question here is, what does it take to make your business customer-centric? Another question is, what do you need to do to ensure that you have a quality customer experience? The simple…
Tag: machine learning
Was The World Short-changed by AI For COVID-19?
Image by Gerd Altmann from Pixabay COVID-19 came hitting hard at the very fabric of our culture, we were ill-prepared for it. Billions of people worldwide are under lockdown, thousands have died, and more are still dying. Globally, governments, businesses, and individuals are confused, facing an uncertain economic future. Without mincing words, the world was completely unprepared for COVID-19 despite our technological advancements in the areas of AI and machine learning, hence, we are suffering the consequences and direly so. It is on record that an artificial intelligence company called BlueDot was the first to notice that something weird was going on and, therefore, went ahead to alert the world of a cluster of “unusual pneumonia” cases occurring around a market in Wuhan, China, about the midnight of December 30, 2019. The company likened the symptoms to those of the SARS, an outbreak that was experienced in 2003. Incidentally, before the World Health Organization (WHO) or the Chinese authorities eventually got around to informing us nearly a week after the emergence of COVID-19, it was late and the harm had been done. The question is, how did we get it wrong? It would have been expected that since we have progressed so much…
How Machine Learning Can Help UBA Tools to Thwart Security Attacks
Image by Tumisu from Pixabay Inasmuch as cyberattacks have consistently been on the increase, it behooves every partaker in the information security industry to constantly be on the knowhow of relevant tools and techniques that can be deployed to tackle the menace and that makes a case for machine learning-based UBA. Your principal duty as an information security professional, is to understand what’s going on in your environment and this will lead to sinking huge amounts of resources and tools that may include log management, security information and event management (SIEM), and even security operational intelligence. While all these measures may not have been adequate in making you actually comprehend what’s happening, security user behavioral analytics (UBA) has come to play the role. User behavior analytics is basically employing monitoring systems to track, collect, and assess user data and activities. You can deploy these technologies for the analysis of historical data logs which can include network and authentication logs collected and stored in log management and SIEM systems. This will enable you to identify patterns of traffic caused by user behaviors, that could be normal or malicious. The essence of UBA systems is fundamentally intended to provide cybersecurity teams with actionable insights. Understandably,…
Capitalizing On AI for Your Content Security
Image by PublicDomainPictures from Pixabay Based on the continually changing nature of technology and evergreen opportunities for content creation, content security can never be stagnant. It should be seen as a translational target in the global digital age. Nothing makes this more relevant than the nature and dimension of cybersecurity threats as well as the need for digitized responses needed for trust and loyalty-building that are continually in a state of transformation as we transcend the radically changing digital workplace. However, the good news is that AI has come to secure your content at all endpoints. The security of your content commences by first securing access to any shared repository, from there you move on to particular folders, and lastly, to individual files stored within it. Your brand’s content management system(CMS) should customarily have in place security features and functions for maintaining access controls, this will ensure that only authenticated people and groups will have the authorization to access specified files. Implementing content-based security means you have enshrined a protection perimeter that will guard certain tasks that are carried out on your network, which could include who has the right to view, edit, email, download or print a piece of content. It can…
How AI in The IoT Customer Journey Enhances CX
Image by John Hain from Pixabay The advancement in automation which saw the birth of AI and machine learning is radically transforming the customer journey. Brands are capitalizing on this advancement to engage customers and prospects, with the ultimate aim of enhancing CX (customer experience). The Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper, estimates that there will be 28.5 billion IoT devices by 2022, up from 18 billion in 2017, and these IoT devices can promptly make decisions as a result of very fast analysis of mammoth amounts of data. With these figures as a yardstick, your brand should be focused on how to ensure that your digital, marketing team, sales, R&D, and customer service are prepped for this unprecedented transformation. IoT Agenda reports that the IBM Institute for Business Value in a study, titled “The AI-Enhanced Customer Experience,” said that 74% of respondents were of the view that AI will drastically impact their initial perspective of CX. To achieve this, however, you require a broad outlook and a cohesive approach in the use of AI in augmenting CX at large. Your aim will be defeated if you ordinarily focus your attention on one IoT device or…
AI Integration, Amazingly the Best For Your Supply Chain
Image by Tumisu from Pixabay Have you ever given a thought to applying machine learning and other types of AI to the terabytes of transactional and sensor data being collected from the supply chain? The time is here and the amazing result you get will definitely be a much more autonomous and effective form of supply chain analytics, supply chain management, and, ultimately, an overwhelming as well as highly responsive supply chain. David Simchi-Levi, a professor of engineering systems at MIT says, “In fact, there is a lot of interest in using AI and machine learning to enhance supply chain analytics.” Where your concentration should be in the supply chain is the opportunity to be able to integrate predictive and prescriptive analytics, which in essence, translates to blending AI and optimizing technologies. The competition in the global market has become very stiff and you need to take every worthwhile opportunity that comes your way in order to continue to be relevant. The two areas you can efficiently apply AI in your supply chain are, to enable predictive analytics to understand behaviors and for prescriptive analytics, thereby, allowing optimization technologies to take input from machine learning and try to help your brand to make…