Tag: marketing campaign

Marketing, Social media

Best Social Media Platform in 2020 for Your Marketing Campaign

John Ejiofor / March 22, 2020

Image by Gerd Altmann from Pixabay There is no doubt that social media has a big role to play in digital marketing. But is there really a “better” platform to use in your campaigns? The rise of the Internet has been so quickly followed by the emergence of social media that it is difficult for anyone not to link them together. This is even more true for the millennial generation, who grew up with both. Having started as a way to stay in touch, the goal of social media has broadened. If it included less tasty elements, it was also a way to spark public debate and raise awareness. Along with that, there has also been an increase in the commercial use of social media. As the web has provided more and more opportunities for digital advertising and the development of content marketing, social media has also provided parallel opportunities. Indeed, many digital marketing strategies now involve combining the two – and for good reason. By being able to supplement the content of your website with social media, you can reach more people and also reach the same potential market in several ways. What are your options? Having established that social media has…

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Marketing

Why Perfect Timing Is A Necessity For Vibrant Marketing

John Ejiofor / August 29, 2019

Vibrant, perfect marketing is the wish of any entrepreneur, you invest and see the ROI in real-time. But the catch here is that you can’t expect such a turnaround without perfect timing. A lot of resources and processes go into vibrant marketing. You need to plan an effective marketing campaign, convert potential leads, and eventually launch your product or services into the market all these are based on perfect timing. A lot of organizations ignore the importance of perfect timing and they have done so to their woes. You will be losing everything you have invested, your great idea, a theoretically brilliant business model, a talented team, and enough funding to get the ball rolling without perfect timing. It will amount to an understatement to say that it’s the soul of your vibrant marketing. Taking a look at these three processes involved in marketing will bring to the limelight why you must not joke with perfect timing if you really want to see a monumental growth and the equivalent ROI. 1. Marketing campaign The essence of your marketing campaign is to introduce your product or service to your potential consumers. If for instance, you decide on an experiential marketing campaign…

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Marketing

Using Smart Outsourcing to Grow Your Business

John Ejiofor / August 18, 2019

There are a lot of different ways your business can make use of smart outsourcing. Giving work to outside firms can save you money, and it can also make it easier for you to reach your customers.  Often times it can do both. And successful companies manage to find these opportunities and leverage them into higher growth. Image source But smart outsourcing is about more than just making things easier. You can use it to actually grow your business. Yet to do this, you need to have the right approach, and you need to make outsourcing decisions that make the business more profitable. To help you pursue the right solutions for your business. Here are some of the ways smart outsourcing contributes to growth. Make your business more efficient When running a business, time is money. Every minute you spend on something not directly contributing to your company’s profitability isn’t necessarily time wasted.  But it is a missed opportunity. Overall, there are a couple of different ways you can make your business more efficient.  You could do an internal audit and implement revamped processes so that things run more smoothly. Or, you can decide to farm out some of your…

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