Tag: marketing

Marketing

Tips to Get More Engagement for Your Website

John Ejiofor / May 17, 2021

Image by Tumisu from Pixabay  There are times when you have tried all you can but cannot seem to get engagement for your website. It’s even worse if the website is getting traffic, but there is no engagement to harness the traffic.  There are various ways to go about website engagement. However, it is important to understand what website engagement is before learning tips to get more engagement for your website. What is Website Engagement? Website engagement is the process where web users interact with a webpage. It includes taking a call to action like subscribing to a newsletter, paying for a product or service. Analytical tools measure engagement by the time frame web users spend on a webpage. Tips to increase website engagement Web owners and operators know that the major proof of engagement is the use of taking the call to action. This is particular about the eCommerce store developed using the WooCommerce mix and match plugin.  It does not matter how long web users spend on a webpage; it will not matter if they do not take the call to action. This does not in any way cancel out the importance of time spent on the website. Besides, it is…

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Marketing, Technology

How a Mobile App Can Help You Market Your Business

John Ejiofor / February 10, 2021

Image by Gerd Altmann from Pixabay For your business to thrive in this highly competitive global market, your employees must be freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The primary aim of setting up a business is to make a profit; to ensure you meet up with this target, your customers must derive satisfaction from your product or service.  Mobile apps among other devices have a big role to play in the new normal; taking into consideration the drastic changes COVID-19 has brought to bear on businesses and our daily activities. Your focus must be on how to make sure that your employees are optimally productive.  Here’s a staggering fact. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, according to Statista. That’s a lot of money passed around to the millions of apps on the market. Here’s another staggering fact: you don’t have an app right now. Thing is, you should learn how to build a mobile app. It’s a lot easier than it was when the concept was first introduced. Today, companies like BuildFire offer detailed instructions and…

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Business

Five Ideas for Training Your Customer Support Team

John Ejiofor / January 29, 2021

Image by mohamed Hassan from Pixabay What is customer support? The relation between a company and its customers is the most important relationship in any form of business. Customer support is a range of services that you offer to your customers to help them overcome any trouble or inconvenience they face. Customers should feel satisfied while having a conversation with the people you hire to entertain your customers. Services offered may include: 1. Answering their questions. 2. Informing them further about new schemes and offers. 3. Resolving their pain points.  Why is customer support necessary? 1. To maintain a bilateral relationship with the customers. 2. For the happiness of our customers. 3. To receive feedback from the customers. 4. To showcase your loyalty towards your customers. Customer support should be a 24/7 active service so that customers can engage with you in real-time. That means there should be a proper duty chart that is scheduled to suit your customers and the service team. Marketing has become customer-centric and any business that wants to remain relevant must strive to satisfy the needs of customers by giving them quality goods and services. To build a loyal customer base, you need to satisfy your customers’ needs…

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Business

7 Amazing Ways to Earn Money Online From Home Without Investment

John Ejiofor / November 3, 2020

Image by stokpic from Pixabay This year has been all about working from home. In the bid to build a ‘new normal,’ the world has innovated not only new ways of working, but also reconnecting with one’s family, besides venturing out to new opportunities alongside new possibilities.  The indispensability of adapting to this way of life makes us accept working from home as an excellent career option. It presents a wide range of opportunities and a row of new doors opening out to upcoming ideas.  Starting from keeping up with globalization to the catering of the international market, working from home has become a welcoming and fruitful practice. Through this mode of online professional process, it has become not just easy to stay connected and updated, but also to earn better and get better.  Working from home presents and promotes numerous options, opportunities, and outlooks for people looking to boost their income. The following are the top monetizing ideas, ideal for everyone wanting to earn money from home:  1. Blogging  The first brilliant prospect of earning money through working online is blogging. Bloggers are high in demand in the market and are thus sought after for their skills of building a robust social…

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Business, Technology

Larry Kim of MobileMonkey Answers Where Chatbots is Taking Businesses

John Ejiofor / May 23, 2019

One problem that has besieged marketers over the years has been how to engage their teeming customers at scale, but thanks to the advancement in technology, with the continuing research and development as well as the push to innovate, chatbots have come to redress this situation. Marketers now have chatbots, a unique and distinctive opportunity to engage their customers at scale. Chatbots have come to revolutionize the way customers’ questions are answered. Customers are the central point of any kind of business, therefore, all your effort should be geared towards ensuring that your customers’ pain points are addressed promptly. This requires a 24/7 service and there is no way you can do that without chatbots, especially with the world population estimated to be 7.79 billion by 2020. This could be the reason why Larry Kim the founder of one of the largest search marketing company(Wordstream) realized before selling the company to kickstart an entirely new company MobileMonkey that is centered on messaging. In an interview, Larry Kim granted Nature Torch, he bares his mind on what the transition has been like. 1.) What is the transition from founding one of the largest search marketing company(Wordstream) to building a Chatbot company…

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Marketing

The Unethical Secret to Target Consumer in 2019

John Ejiofor / December 31, 2018

The most important yardstick to measure successful marketing is the ability to reach your target consumer, convert them to do purchases, and make a whopping return on investment (ROI). This sounds rather simple but without being armed with the fundamental secret, you will still be revolving around a circle. Your target audience is that group you’re trying to sell your product or service to. The purpose of marketing is to reach that group and make them see the reason why they should be buying from you and nobody else. In order to reach your target consumer, however, you have to understand their motivations and habits as they pertain to your product. With this, you can fathom a better reason to make them buy from you. Marketing has been inundated with different ideas and means of reaching and converting potential consumers like the application of data science, using influencers, advertising, micro and hyper-targeting, affiliate marketing, and a host of others. While all these are ethical ways to target and possibly convert the audience, they will not make you wholly thoroughbred and an overwhelmingly successful marketer. In order to boost visibility and increase sales while sustaining a profit with a converting offer,…

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