Tag: mobile devices

Marketing

9 Best SEO Strategies For Your Web Business

John Ejiofor / April 6, 2021

Image by Shahid Abdullah from Pixabay Traffic (web visitors) is the second most significant reason for having a website. It is only behind sales and conversion in the ranking.  Some experts even rate traffic as the first because it determines online sales and conversions. Although it does not translate to sales, traffic increases the chances of sales and conversions. Search engines are one of the major sources of organic traffic. Most web users often turn to them for directions when searching for information, products, or services.  This is because search engines always offer trustworthy sources of information. To make search engines refer to you as a legitimate source of information, you have to meet certain criteria. These criteria set by search engines ensure that web users get the best-related results. The term search engine optimization or SEO simply means meeting the criteria set by search engines.  There are practical steps any web user can use to appear as a top search result. Here 9 best SEO strategies for your web business. Improve user experience This is what search engines do. You should also do the same and focus on how to satisfy web visitors.  Optimizing the navigation of your webpage…

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Marketing, Technology

Effect of Adblock on Advertisers and Publishers

John Ejiofor / June 10, 2020

Image by Clker-Free-Vector-Images from Pixabay As a human, you rely on the senses of sight, touch, taste, smell, and feelings to carry out a lot of activities and this plays out a great deal in marketing. To a larger extent, you will not go for a product you have not seen and this is where Adblock immensely affects advertisers and publishers. Seeing is believing and this makes the impact of Adblock very important. While advancement in technology and digital marketing have effectively rendered traditional forms of advertisement obsolescent and ineffectual, Adblock is thwarting the efforts of advertisers and publishers who had to recourse to online marketing to take advantage of the far and wide reach of social media as a means of generating revenue. Despite the fact that pop-up Ads can be distracting when going through content, they are undoubtedly the best ways advertisers and publishers can use to reach their prospective customers online. Adblocks are thwarting these efforts by practically making it impossible for potential customers to see the Ads, hence depriving them of their expected source of revenue generation and ROI. The Statista reports that The average global adblocking rate in early 2018 was estimated at 27 percent. These browser extensions…

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