Cybersecurity: How the “New Normal” Can Impact Your Business

Image by Katie White from Pixabay  With attempts at easing lockdowns globally and an envisaged victory over the COVID-19 pandemic, it’s proper to take into cognizance the cybersecurity impact on your business. Expectations are rife that after the victory the world is heading into a “new normal” in the way society will be organized and the way business will be conducted.  While the main preoccupation of individuals as the COVID-19 pandemic raged on has been how to protect themselves and their families from the virus and how to hold on to their jobs, for business owners, it has been a different ball game altogether. You must have focused on how to beat the pandemic without doing irreversible damage to your economy in the process. This could have led you to take all sorts of decisions that included remote working, telemedicine, outsourcing, and online marketing. All these measures taken to sustain the life of your business are in order, but you probably didn’t take the cybersecurity risks involved into consideration. As the world is grappling and fighting to overcome the pandemic, it’s expected that a “new normal” way of conducting businesses and even living, will be the order of the day. Measures such as…

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Capitalizing on Customer Sentiment to Reposition Your Brand in The New Normal

Image by Gerd Altmann from Pixabay  Customer sentiment has taken a lot of prominence in business and no more so as we gradually wade into the new normal. Fortunately for organizations, this task has been made easier with the advancement in technology.  You can now go about the gathering of customer sentiment from quite a handful of places, such as word-of-mouth (WOM), social media, surveys, likes, comments as well as contact centers. The main reason that has made customer sentiment to occupy a central position in the conduct of business is that brands, now more than ever, have realized the importance of customer experience. The competition has risen significantly and this could be due to the fact that the world is now a global village, it’s, therefore, of utmost importance that you cultivate brand loyalty. Driving product and service development have become focal CRM characteristics. There is a world of difference between customer sentiment and SEO ranking. For your keyword ranking, all you actually need is a list of relevant keywords that will make your brand visible to the search engines while you must go all out to gather data from customers for their views and opinions. This can be through user behavior…

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