A/B testing (bucket tests or split-run testing), refining, and applying is not just an essential part of a business, but of life itself, rooted in the foundations of human beings as an unconscious necessity for survival. You are absolutely not into marketing if you have to depend on nothing but a hope and prayer as a basis for moving forward with your multi-million-dollar campaign strategy. Testing has been carried out for a very long time and cuts across different fields in order to determine probable chances and outcomes of events and experiments. In some instances, experimental animals and even human beings are used especially in natural sciences. A/B testing, or split testing as is applied to marketing, is a special randomized experiment in which you want to choose the best variant of two hypotheses. Marketers basically seek for a way to compare two versions of a single variable, typically by testing the audience response to variant A against variant B, and determining which of the two variants is more effective. According to Yelp co-founder Jeremy Stoppelman on Innovating and Staying Relevant, “You want experimentation. Every once in a while you stumble upon something that blows your mind.” Human beings unconsciously…
