Tag: Personalization

Marketing

5 Essential Benefits of Online Shopping for Your Apparel

John Ejiofor / October 22, 2020

Image by Manuel Alejandro Leon from Pixabay Dress and address are the two most important elements of your personality, which leave a lasting impression on others. Having dignified ideas and conveying them with a pristine eloquence is not enough.  You need to look the part as well. The world is a stage and you are an actor.  Dress properly for the act while you deliver your lines to create a profound impact on the audience. Get my point? However, shopping for a perfect set of apparel is an art in itself.  You may go from one shop to the next and still not be able to find what you are looking for. You need options, which you cannot get from the traditional, physical marketplaces.  They only eat up your time, money, resources, and stores of energy without yielding much satisfaction. They are the past, after all. Let me welcome you to the future of commerce: online marketplaces. More than 3.95 billion users worldwide use the internet daily, out of which 67% of the millennials shop for their clothing online.  Why? What do the online marketplaces have to offer which the physical ones do not? Let us find out below. Diversity I am an…

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Technology

How AI in The IoT Customer Journey Enhances CX

John Ejiofor / December 25, 2019

Image by John Hain from Pixabay The advancement in automation which saw the birth of AI and machine learning is radically transforming the customer journey. Brands are capitalizing on this advancement to engage customers and prospects, with the ultimate aim of enhancing CX (customer experience).  The Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper, estimates that there will be 28.5 billion IoT devices by 2022, up from 18 billion in 2017, and these IoT devices can promptly make decisions as a result of very fast analysis of mammoth amounts of data. With these figures as a yardstick, your brand should be focused on how to ensure that your digital, marketing team, sales, R&D, and customer service are prepped for this unprecedented transformation. IoT Agenda reports that the IBM Institute for Business Value in a study, titled “The AI-Enhanced Customer Experience,” said that 74% of respondents were of the view that AI will drastically impact their initial perspective of CX. To achieve this, however, you require a broad outlook and a cohesive approach in the use of AI in augmenting CX at large.  Your aim will be defeated if you ordinarily focus your attention on one IoT device or…

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Marketing

How to Beat The Competition Effectively

John Ejiofor / February 26, 2019

The competition is there in any sphere of life you find yourself and the only thing you’ve got to do is to beat the competition to pulps. This is the only surviving tactic, use the “sledgehammer,” and always be willing to dive right in, no matter the challenge. . You are either marketing a product or yourself and can’t afford to have competition do you in, if you refuse to beat it, you will be beaten flat to the canvass. If you never gave it a thought, there are hundreds and possibly thousands of brands out there going after the same qualified leads. Give it all it takes, don’t consider any aspect of the battle negligible, it’s a war and you need the best form of yourself, your best mindset, attitude, physical and psychological alertness, an updated form of yourself, total composure, perfect mental state, and armed with all necessary metrics to wage the war. There are only two sides to a coin, it’s either you win or you lose, nothing tastes as bitter as a cupful of failure or disappointment. Imagine the amount of time and other resources you have put into the planning and eventual take-off of your…

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Marketing

Edging Personalized Marketing to The Death Row

John Ejiofor / September 19, 2018

Personalized marketing which is a one-to-one marketing, or individual marketing is a marketing strategy by which companies capitalize on data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Without the opportunity to access data, personalized marketing is dead on arrival.