Why PPC Won’t Boost Your Organic SEO

Image by mohamed Hassan from Pixabay  Search engine optimization (SEO) and search engine marketing (SEM), are two concepts that throw people into confusion, however, this needn’t be so. While both of them are sometimes erroneously used interchangeably, there is a wide gulf between them. Organic SEO is undoubtedly the best marketing strategy for long-lasting results, if you actually want to work towards your website ranking high in organic results for your targeted keywords as well as getting free traffic, having industry recognition, and enjoying all the benefits of SEO, you don’t use PPC. It may be true that with PPC you can still get targeted traffic from search engines, what you have to consider are:  Will that be long-lasting? And, will you have to pay through your nose? PPC comes with heavy costs. You must pay for the “perceived ranking” and once the amount you have deposited runs out, the traffic disappears. Another thing you need to take into cognizance is that costs can quickly add up. If you fail to constantly monitor and optimize your campaigns to make sure you get a return on investment, the money you have invested could be wasted.  You must allocate budget for PPC campaigns which is…

Continue Reading

Marketing, Social media

Best Social Media Platform in 2020 for Your Marketing Campaign

Image by Gerd Altmann from Pixabay There is no doubt that social media has a big role to play in digital marketing. But is there really a “better” platform to use in your campaigns? The rise of the Internet has been so quickly followed by the emergence of social media that it is difficult for anyone not to link them together. This is even more true for the millennial generation, who grew up with both. Having started as a way to stay in touch, the goal of social media has broadened. If it included less tasty elements, it was also a way to spark public debate and raise awareness. Along with that, there has also been an increase in the commercial use of social media. As the web has provided more and more opportunities for digital advertising and the development of content marketing, social media has also provided parallel opportunities. Indeed, many digital marketing strategies now involve combining the two – and for good reason. By being able to supplement the content of your website with social media, you can reach more people and also reach the same potential market in several ways. What are your options? Having established that social media has…

Continue Reading