Untainted Credibility Will Remarkably Boost Your ROI

Untainted credibility of your brand is the magic wand, the game changer, the launch pad, and the competitive marker your brand needs to hold sway in the overwhelming competitive market. For you to scale through and make the necessary impact in today’s market, you must work assiduously on any factor that will give you a competitive advantage. You need leverage whatever good points you may have to boost your ROI. After the overhead and other sundry expenses, investors won’t be avast to smiling to the bank. Your credibility at the core is the sum total of your brand’s goodwill, the personification of your reputation, and the gate crasher to the market. It determines how people regard your product or service. The leads your brand generates and conversions made depend entirely on your credibility and it takes hard work to build one. You should jealously guard and nurture any credibility you must have built because it’s your blank cheque. Research from Statua Labs found out that, 85% of consumers trust online reviews as much as personal recommendations Peers are now considered to be as credible as experts. Positive reviews make 73% of consumers trust a local business more 64% trust online…

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How to Up Marketing With Quality Assurance

The focal point of any brand is enhancing profitability by increasing ROI and reducing wastes. These two complement each other perfectly and fall at the “doorsteps” of the marketing and quality assurance (QA) teams. Bearing in mind that quality assurance (QA) is the process of verifying whether a product meets required specifications and customer expectations, as a process-driven approach that facilitates and defines goals regarding product design, development, and production it won’t be out of place to say that when you fail to make this the pathway to your product or service, you only succeed in making a wasteful process more efficient and you end up getting better at doing something the customer does not even want and will never cherish. It will amount to beating a dead horse if for any reason you expect the marketing team to go out there and convince customers that there is a product or service the quality was not assured from the onset. According to McKinsey & Company, “the 3 Cs of customer satisfaction” are “consistency, consistency, and consistency.” A report has it that with no marketing budget, zero connections, and a blog that was only a month old, Robbie Richards, grew his…

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