Image by Stefan Coders from Pixabay The growth of live streaming is driven by the unparalleled level of interaction and engagement that it offers. This makes it a popular choice for niche areas like education, marketing, movies and much more. As per a popular survey, 82% of people prefer to watch a live stream over reading a post on social media because it brings viewers up-to-date, informative and accessible content. Live video broadcasting over the internet, has changed the way people and brands all over the globe communicate. Some of the factors that have contributed to online video streaming include internet penetration, developments in mobile technology, and the expanding influence of social media. If you are thinking “why live streaming?”, let us tell you some reasons to think “why not live stream?” 1. A live stream can help build trust towards your brand Customers usually relate trustworthiness with quality and great service. This is why being relatable is crucial for a content creator. It is challenging for brands because they need to show their “human” side which means that the personality of a brand needs to be in tune with its customers. Corporates generally use streaming to a good effect as a brand-building…
