Marketing, Technology

Why Video Conferencing Will Disrupt The Marketing Landscape in 2021

Image by Jagrit Parajuli from Pixabay  Resilient marketing is the strategy; technology is the means; video conferencing is the way. Brands are finally evolving ways to emotionally resonate with audiences during these difficult times.  If you have not done so yet, there is the need to restrategize and make it clear that your brand is strong, understands the pain points of your customers especially during the pandemic, and is prepared to resolve their problems. One way brands have been interacting with their customers before the outbreak of coronavirus is through audio conferencing, but they are dropping that now for video conferencing.  This is to enable them to consolidate overlapping features and seek integrated communications. The resilient nature of marketing teams was what kept a lot of brands going during the pandemic.  They are increasingly building a marketing around collaboration tools, such as meeting applications that integrate voice; video conferencing, a platform for meeting, and screen sharing. This shouldn’t be a surprise since according to Nemertes’ recent “Visual Communications and Collaboration 2020-21 Research Study” of 528 organizations, more than 91% of organizations are using such apps now, and more than 61% adopted a new meeting app specifically to support working from home,  Though the…

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Business

How to Boost Your Marketing Drive Amazingly With Soft Skills

Soft skills and hard skills should be deployed in the correct proportions by brands that amazingly want to boost their marketing drive, unfortunately, however, this is not the case with most organizations. They tend to tilt more towards hard skills and this is their Achilles heel.  Soft skill is a personal trait that boosts situational consciousness and intensifies an individual’s capability to get a job accomplished. We use the term soft skills to encompass all those attributes that denote people’s skills or emotional intelligence.  They are quite different from hard skills, which are used to describe an individual’s technical know-how to carry out a specifically-defined assignment, soft skills are widely germane across job titles and industries. It does not boil down to overemphasizing the fact that with your hard skill prowess you can quite often land interviews but you definitely need soft skills to scale through the interview and also perform your duties effectively.  The fact that soft skills have been found to be very essential to boosting marketing drive has made a lot of business executives and leaders are to place a priority on these attributes when hiring employees. They have been found to be highly essential for the…

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Technology

IoT: 2020 is The Year of Radical Change For Workers

Image by Pete Linforth from Pixabay Who would have believed the possibility? Who thought it would come to pass? Who foresaw the impact IoT is having on our day to day activities? Today, the impossible is happening. You can now talk to your phone just the same way you talk to your friends. You can give instructions and have meaningful discussions with your refrigerator.  Your watch was more of an ornamental you used to tell time but not anymore. IoT and advancement in technology have radically changed that fact, you can now use it to track your heart condition, know where to go, send emails and texts, and carry on discussions with your friends.  Our personal devices are playing very effective roles in our daily activities, thanks to the amazing transformation brought about by IoT. Some few years back, this would have sounded unbelievable and pure magic, but it’s the reality today.  So, why won’t you capitalize on this in 2020? IoT is set to bring a massive turn around in how we work and you can’t afford to be left behind.  Here are a few ways IoT will affect your work in the year to come and beyond:  No…

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Business, Technology

AI Integration, Amazingly the Best For Your Supply Chain

Image by Tumisu from Pixabay Have you ever given a thought to applying machine learning and other types of AI to the terabytes of transactional and sensor data being collected from the supply chain? The time is here and the amazing result you get will definitely be a much more autonomous and effective form of supply chain analytics, supply chain management, and, ultimately, an overwhelming as well as highly responsive supply chain. David Simchi-Levi, a professor of engineering systems at MIT says, “In fact, there is a lot of interest in using AI and machine learning to enhance supply chain analytics.” Where your concentration should be in the supply chain is the opportunity to be able to integrate predictive and prescriptive analytics, which in essence, translates to blending AI and optimizing technologies. The competition in the global market has become very stiff and you need to take every worthwhile opportunity that comes your way in order to continue to be relevant. The two areas you can efficiently apply AI in your supply chain are, to enable predictive analytics to understand behaviors and for prescriptive analytics, thereby, allowing optimization technologies to take input from machine learning and try to help your brand to make…

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Marketing, Technology

Benefits and Risks Associated With Edge Computing

In 2017, it was discovered that around 10% of enterprise-generated data was being created and processed outside a traditional centralized data center or cloud. By 2025, however, Gartner predicts this figure will reach 75%, this is a clear case that edge computing is gaining steam. For a business to thrive, the outright mindset will be to make huge returns on investment and to this end, it’s expected that there will be concerted efforts at cutting costs especially those that are considered irrelevant. Another way to cut costs is by reducing waste such as is seen in bandwidth and that’s where edge computing comes in. Apart from the pressure on resources that are brought to bear by bandwidths and networks, some other driving forces that are responsible for the expected growth in edge computing include a growing scale of projects, an increase of IoT devices, and the need for quick data analysis across multiple IoT use cases.  If you also consider the fact that Intel founder Gordon Moore, says that by 2040 the world’s energy production will not support our computing capability, you will see a good reason for edge computing coming along to fill any possible void that will be…

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Marketing

Why CEM is The Best Way to Exceed Customers’ Expectations

How have you been coping with your efforts at trying to design and react to customer interactions in order to meet or exceed customers’ expectations and, hence, increase their satisfaction, loyalty, and advocacy? It’s certain that without customer experience management (CEM), you must be doing a very poor job at that. Since having a competitive advantage in the face of the very stiff competition in the global market entails that you have a good grasp of your customers’ conscious and subconscious perception as well as their relationship based on all their interactions with your brand during their life cycles, you must focus on the report by Havard Business Review that 84 percent of customers said their expectations weren’t even met how much more of being exceeded in their last customer service experience. Customer experience management (CEM) is not just about serving your online customers, it’s definitely much more than that. You can’t stop at ordinarily knowing where your customers shop and believe you’ve got it. CEM is about knowing your customers thoroughly to the extent that you can go about creating and delivering personalized experiences that will entice them to not only remain loyal to you but also to become…

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