Marketing

9 Best SEO Strategies For Your Web Business

Image by Shahid Abdullah from Pixabay Traffic (web visitors) is the second most significant reason for having a website. It is only behind sales and conversion in the ranking.  Some experts even rate traffic as the first because it determines online sales and conversions. Although it does not translate to sales, traffic increases the chances of sales and conversions. Search engines are one of the major sources of organic traffic. Most web users often turn to them for directions when searching for information, products, or services.  This is because search engines always offer trustworthy sources of information. To make search engines refer to you as a legitimate source of information, you have to meet certain criteria. These criteria set by search engines ensure that web users get the best-related results. The term search engine optimization or SEO simply means meeting the criteria set by search engines.  There are practical steps any web user can use to appear as a top search result. Here 9 best SEO strategies for your web business. Improve user experience This is what search engines do. You should also do the same and focus on how to satisfy web visitors.  Optimizing the navigation of your webpage…

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Marketing, Technology

Why Most SEO Strategies Fail to Deliver

It is not uncommon to hear how some people consider SEO a complete waste of time and money that does not guarantee the desired results and business. Many small business owners believe that SEO is an expensive thing that is only for large companies with great resources at their disposal.  They lack the understanding that any SEO that does not have the right strategy will never produce the desired results. Ignoring the main points of website usability, along with the user experience, will lead to the loss of business and competition.  Listed below are some relevant and key points that are often the culprits of SEO strategy failure. 1. No long-term point of view Most search engine optimization action plans are defined for a minimum of 6 months to a year. Many customers feel that at this time the article does not need SEO, or it is better to maintain ranking. In the short term, website owners are expected to get caught up in the wrong SEO techniques with few results.  Proper access to search engine optimization must bring value throughout the life of your web business.  Is your SEO strategy the perfect method? 2. Shooting in the dark Most…

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Marketing

Why PPC Won’t Boost Your Organic SEO

Image by mohamed Hassan from Pixabay  Search engine optimization (SEO) and search engine marketing (SEM), are two concepts that throw people into confusion, however, this needn’t be so. While both of them are sometimes erroneously used interchangeably, there is a wide gulf between them. Organic SEO is undoubtedly the best marketing strategy for long-lasting results, if you actually want to work towards your website ranking high in organic results for your targeted keywords as well as getting free traffic, having industry recognition, and enjoying all the benefits of SEO, you don’t use PPC. It may be true that with PPC you can still get targeted traffic from search engines, what you have to consider are:  Will that be long-lasting? And, will you have to pay through your nose? PPC comes with heavy costs. You must pay for the “perceived ranking” and once the amount you have deposited runs out, the traffic disappears. Another thing you need to take into cognizance is that costs can quickly add up. If you fail to constantly monitor and optimize your campaigns to make sure you get a return on investment, the money you have invested could be wasted.  You must allocate budget for PPC campaigns which is…

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Marketing

Capitalizing on Customer Sentiment to Reposition Your Brand in The New Normal

Image by Gerd Altmann from Pixabay  Customer sentiment has taken a lot of prominence in business and no more so as we gradually wade into the new normal. Fortunately for organizations, this task has been made easier with the advancement in technology.  You can now go about the gathering of customer sentiment from quite a handful of places, such as word-of-mouth (WOM), social media, surveys, likes, comments as well as contact centers. The main reason that has made customer sentiment to occupy a central position in the conduct of business is that brands, now more than ever, have realized the importance of customer experience. The competition has risen significantly and this could be due to the fact that the world is now a global village, it’s, therefore, of utmost importance that you cultivate brand loyalty. Driving product and service development have become focal CRM characteristics. There is a world of difference between customer sentiment and SEO ranking. For your keyword ranking, all you actually need is a list of relevant keywords that will make your brand visible to the search engines while you must go all out to gather data from customers for their views and opinions. This can be through user behavior…

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Technology

9 Best Chrome Extensions That Ensure Digital Marketers Rank Higher

Google Chrome extensions are powerful small helpful programs that one may add to extend the capabilities of the Google Chrome web browser. Chrome extensions are meant to improve efficiency, maximize productivity, and overall user experience.  I have picked some best chrome extensions, especially for digital marketers. These extensions will increase the productivity of digital marketers while they work. Let’s get started. 1. SimilarWeb – Traffic Rank & Website Analysis SimilarWeb is a popular and best chrome extensions for digital marketers. It’s a great tool by which you can see any website traffic and key metrics, including engagement rate, traffic ranking, keyword ranking, and traffic source.  With just a click of a button, this extension gives you complete insights into any website’s statistics and strategy as you’re browsing. This extension also helps you to get in-depth traffic and engagement statistics for any website over the web.  Have you spent your time to find out the traffic sources on a specific website? Just relax, it also helps you to find out the main traffic sources of a specific website.  It is a complete analytical tool for a digital marketer. https://chrome.google.com/webstore/detail/similarweb-traffic-rank-w/hoklmmgfnpapgjgcpechhaamimifchmp 2. Grammarly Grammarly is one of the most popular Chrome extensions over…

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