Image by Coffee Bean from Pixabay Have you ever heard of social selling? Do you use social media as a marketing channel for your brand? Are you interested in taking marketing to the next level? If you are looking for the answers to these questions then we have it here for you. Social media networks are mainly popular for their huge user base that actively access, explore, share, and browse content along with brands using them as advertising and engagement touchpoints. But the social media platforms and technology have been constantly evolving for better with enhanced updates and innovation. One such update is the introduction of social selling as social media has a great influence on the behavior and decisions of the users. What is social selling? Social selling is the strategy of using social media platforms like Instagram, Facebook, Twitter, etc. by marketers and brands to attract, engage, and convert consumers into customers. Many brands use social selling to nurture their leads, form meaningful brand-user relations, encourage engagement, enable social shoppable content, etc. Social media marketing can be understood as the basics of social selling where you can take it further by selling your brand’s products with social selling. Importance of social…
