Marketing

Capitalizing on Customer Sentiment to Reposition Your Brand in The New Normal

Image by Gerd Altmann from Pixabay  Customer sentiment has taken a lot of prominence in business and no more so as we gradually wade into the new normal. Fortunately for organizations, this task has been made easier with the advancement in technology.  You can now go about the gathering of customer sentiment from quite a handful of places, such as word-of-mouth (WOM), social media, surveys, likes, comments as well as contact centers. The main reason that has made customer sentiment to occupy a central position in the conduct of business is that brands, now more than ever, have realized the importance of customer experience. The competition has risen significantly and this could be due to the fact that the world is now a global village, it’s, therefore, of utmost importance that you cultivate brand loyalty. Driving product and service development have become focal CRM characteristics. There is a world of difference between customer sentiment and SEO ranking. For your keyword ranking, all you actually need is a list of relevant keywords that will make your brand visible to the search engines while you must go all out to gather data from customers for their views and opinions. This can be through user behavior…

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Marketing, Social media

Best Social Media Platform in 2020 for Your Marketing Campaign

Image by Gerd Altmann from Pixabay There is no doubt that social media has a big role to play in digital marketing. But is there really a “better” platform to use in your campaigns? The rise of the Internet has been so quickly followed by the emergence of social media that it is difficult for anyone not to link them together. This is even more true for the millennial generation, who grew up with both. Having started as a way to stay in touch, the goal of social media has broadened. If it included less tasty elements, it was also a way to spark public debate and raise awareness. Along with that, there has also been an increase in the commercial use of social media. As the web has provided more and more opportunities for digital advertising and the development of content marketing, social media has also provided parallel opportunities. Indeed, many digital marketing strategies now involve combining the two – and for good reason. By being able to supplement the content of your website with social media, you can reach more people and also reach the same potential market in several ways. What are your options? Having established that social media has…

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Marketing

Social Selling – How to Leverage Social Media to Close More Sales

Image by Coffee Bean from Pixabay Have you ever heard of social selling? Do you use social media as a marketing channel for your brand? Are you interested in taking marketing to the next level?  If you are looking for the answers to these questions then we have it here for you. Social media networks are mainly popular for their huge user base that actively access, explore, share, and browse content along with brands using them as advertising and engagement touchpoints.  But the social media platforms and technology have been constantly evolving for better with enhanced updates and innovation. One such update is the introduction of social selling as social media has a great influence on the behavior and decisions of the users. What is social selling?  Social selling is the strategy of using social media platforms like Instagram, Facebook, Twitter, etc. by marketers and brands to attract, engage, and convert consumers into customers.  Many brands use social selling to nurture their leads, form meaningful brand-user relations, encourage engagement, enable social shoppable content, etc.  Social media marketing can be understood as the basics of social selling where you can take it further by selling your brand’s products with social selling.  Importance of social…

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Marketing, Technology

Capitalizing on Live Streaming to Increase Your Visibility and Engagement

Image by Andrés Rodríguez from Pixabay Video content marketing or live streaming has gradually become one of the most preferred marketing methods. And why it shouldn’t be?  It is more effective, engaging and shareable! According to a research report, 92% of marketers who use video say that it’s an important part of their marketing strategy and 95 percent of marketers are planning to maintain or increase the video budget in 2020.  Online live video streaming has become increasingly popular in the last few years for marketing purposes and delivering live events into smartphone screens. The live streaming industry is expected to gain a valuation of around $70 billion by 2021.  An efficient live streaming strategy can boost marketing initiatives to a large extent while opening new business avenues and boosting the revenue of your business. Here are a few points that you can include in your live streaming strategy to boost visibility and engagement. 1. Chalk out a schedule It is essential to chalk out a well thought out schedule that is designed to gain greater visibility and maximize engagement. For instance, you can start your live video campaign with a topic that is the trending news of your industry. …

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Business, Technology

Top 5 Reasons Why Your Business Should Use Live Streaming in 2020

Image by Stefan Coders from Pixabay The growth of live streaming is driven by the unparalleled level of interaction and engagement that it offers. This makes it a popular choice for niche areas like education, marketing, movies and much more. As per a popular survey, 82% of people prefer to watch a live stream over reading a post on social media because it brings viewers up-to-date, informative and accessible content. Live video broadcasting over the internet, has changed the way people and brands all over the globe communicate. Some of the factors that have contributed to online video streaming include internet penetration, developments in mobile technology, and the expanding influence of social media. If you are thinking “why live streaming?”, let us tell you some reasons to think “why not live stream?” 1. A live stream can help build trust towards your brand Customers usually relate trustworthiness with quality and great service. This is why being relatable is crucial for a content creator.  It is challenging for brands because they need to show their “human” side which means that the personality of a brand needs to be in tune with its customers. Corporates generally use streaming to a good effect as a brand-building…

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Business

3 Best Ways You Can Use to Hire Content Writers

Writing is an inborn trait that comes naturally in the form of scribbling. However, the world has witnessed many incredible writers from different genera such as William Shakespeare, J.K Rowling, and Jeff Goins — a big name in content writing — who have used writing as a communication medium.  Clearly, there are many types of writings. In this internet era where everything has gone online, however, content writing has gained a huge attention. Today, people write online and instantly get noticed.  To this end, we have a mushroom-growth of content writers everywhere on the net. Some of these writers you will get to see are real quality writers, on the other hand, there is a brood of content writers you must avoid as plague. If you run a company and really want to hire some quality writers, it may prove to be quite a challenging task, you need to embark on thorough scrutiny. But you don’t need to kill yourself over this, there are some genuine ways for hiring content writers.  Some of the trusted ways are: Search in-house first This is the most common tip and you would have heard it many times, yet overlooked it all the time.…

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