Marketing, Technology

How a Mobile App Can Help You Market Your Business

Image by Gerd Altmann from Pixabay For your business to thrive in this highly competitive global market, your employees must be freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The primary aim of setting up a business is to make a profit; to ensure you meet up with this target, your customers must derive satisfaction from your product or service.  Mobile apps among other devices have a big role to play in the new normal; taking into consideration the drastic changes COVID-19 has brought to bear on businesses and our daily activities. Your focus must be on how to make sure that your employees are optimally productive.  Here’s a staggering fact. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, according to Statista. That’s a lot of money passed around to the millions of apps on the market. Here’s another staggering fact: you don’t have an app right now. Thing is, you should learn how to build a mobile app. It’s a lot easier than it was when the concept was first introduced. Today, companies like BuildFire offer detailed instructions and…

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Business

Five Ideas for Training Your Customer Support Team

Image by mohamed Hassan from Pixabay What is customer support? The relation between a company and its customers is the most important relationship in any form of business. Customer support is a range of services that you offer to your customers to help them overcome any trouble or inconvenience they face. Customers should feel satisfied while having a conversation with the people you hire to entertain your customers. Services offered may include: 1. Answering their questions. 2. Informing them further about new schemes and offers. 3. Resolving their pain points.  Why is customer support necessary? 1. To maintain a bilateral relationship with the customers. 2. For the happiness of our customers. 3. To receive feedback from the customers. 4. To showcase your loyalty towards your customers. Customer support should be a 24/7 active service so that customers can engage with you in real-time. That means there should be a proper duty chart that is scheduled to suit your customers and the service team. Marketing has become customer-centric and any business that wants to remain relevant must strive to satisfy the needs of customers by giving them quality goods and services. To build a loyal customer base, you need to satisfy your customers’ needs…

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Technology

5 Tips for a Cyber Secure Home Experience

Image by Pete Linforth from Pixabay  What Is Cybersecurity? Cybersecurity is referred to as the body of technologies and practices used to protect networks, data, and programs from attacks or unauthorized access. As the world is slowly becoming utterly dependent on technology, cybersecurity is required to safeguard all the information that travels through the internet. For instance, the digital economy accounted for 6.9 percent of the U.S. gross domestic product, or $1.35 trillion, in 2017, according to statistics released by the Bureau of Economic Analysis.  The government, military, and other organizations collect data from us, which might have sensitive information that can negatively empower unauthorized access. Unauthorized access to any device can use all your company’s sensitive data and business, and can also cause serious devastation.  Cybersecurity is, therefore, essential to protect all the sensitive data of your company or a business. Cybercrime has increased nowadays, as many people do not have a secure network connection, making it easily accessible by cyber attackers. The World Economic Forum reports that in 2019, four new malware samples were created every second.  This lack of a secure network has given cybercriminals the undue advantage to attack a company’s employees and get access to the company’s database. …

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Technology

5 Ways IoT Has Affected The Business Industry

Image by Tumisu from Pixabay  The advancement in technology has positively affected the business industry. IoT technology is one of those positive effects of technology on the business industry as with. woocommerce smart coupons.  These days, IoT adds value to a business exponentially, by promptly making decisions as a result of very fast analysis of mammoth amounts of data. IoT which is also known as the internet of things is a number of interconnected devices.  IoT is a network of interconnected devices and appliances such as a tablet, cars, thermostats, refrigerators, etc. These devices are connected by software, sensors, actuators, and connectivity that enable them to connect and exchange data. IoT has made the concept of smart homes possible. With the internet of things, you can use your personal tablet to operate your refrigerator, television, switch your power off or on, close your doors, etc.  All these are possible because these devices and appliances are interconnected by software and the internet. The internet of things has greatly transformed the business industry by making the notion of smart business a huge possibility as it is also used in the business industry.  Its introduction to the business industry is a plus as the IoT has…

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Technology

IoT: 2020 is The Year of Radical Change For Workers

Image by Pete Linforth from Pixabay Who would have believed the possibility? Who thought it would come to pass? Who foresaw the impact IoT is having on our day to day activities? Today, the impossible is happening. You can now talk to your phone just the same way you talk to your friends. You can give instructions and have meaningful discussions with your refrigerator.  Your watch was more of an ornamental you used to tell time but not anymore. IoT and advancement in technology have radically changed that fact, you can now use it to track your heart condition, know where to go, send emails and texts, and carry on discussions with your friends.  Our personal devices are playing very effective roles in our daily activities, thanks to the amazing transformation brought about by IoT. Some few years back, this would have sounded unbelievable and pure magic, but it’s the reality today.  So, why won’t you capitalize on this in 2020? IoT is set to bring a massive turn around in how we work and you can’t afford to be left behind.  Here are a few ways IoT will affect your work in the year to come and beyond:  No…

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Technology

7 Ways BI Can Accelerate Your Brand’s Growth

As an executive, manager, or corporate end user it’s your duty to on a regular basis take important business decisions that must be informed. You, therefore, need to be well-armed for this all-important task with BI.  Business intelligence (BI) comes as a technology-driven process for analyzing data and presenting actionable information with a wide variety of tools, applications, and methodologies that will enable your brand to assemble data procured internally or externally. The data you have so collected can then be prepared for analysis, developed, and even tested. Based on your outcome, you can go ahead to create reports, dashboards, and data visualizations to make the analytical results available for your corporate decision-making. With BI, you are assured of amazingly growing your brand in the following seven ways. 1. Accelerating and improving decision making BI puts you in the stead of avoiding cognitive heuristics whereby, you ensure that you don’t make decisions based on just very few information at your disposal or even making use of limited information when you have enough. You will not have to regularly make decisions based on just a few facts or what first comes to mind based on your previous experience and knowledge.  It’s…

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