It is not uncommon to hear how some people consider SEO a complete waste of time and money that does not guarantee the desired results and business. Many small business owners believe that SEO is an expensive thing that is only for large companies with great resources at their disposal. They lack the understanding that any SEO that does not have the right strategy will never produce the desired results. Ignoring the main points of website usability, along with the user experience, will lead to the loss of business and competition. Listed below are some relevant and key points that are often the culprits of SEO strategy failure. 1. No long-term point of view Most search engine optimization action plans are defined for a minimum of 6 months to a year. Many customers feel that at this time the article does not need SEO, or it is better to maintain ranking. In the short term, website owners are expected to get caught up in the wrong SEO techniques with few results. Proper access to search engine optimization must bring value throughout the life of your web business. Is your SEO strategy the perfect method? 2. Shooting in the dark Most…
Tag: user experience
How to Make The Most Out of Your E-commerce Website
Image by Mediamodifier from Pixabay The act of trading is as old as time itself. From the direct form of exchange involving trading items for each other to the use of a medium of exchange. Today’s world is about doing things with ease and eliminating stress. This is why we involve the use of technology in almost everything we do. Trading is no different. In this article, we will be looking at how you can make the most of your E-commerce website. Meanwhile, let us start by looking at E-commerce development itself. This will help us ease into the flow of things. E-commerce development Regular commerce came with loads of benefits. It is the foundation on which E-commerce was built. It is still an important aspect of our lives and will not go out of operation anytime soon. However, regular commerce came with some shortcomings. It limited outreach, sales, and made it difficult to trade internationally. You have to be a “big firm” to trade within states. With the coming of technology, things changed. With the invention of telephones and the internet, you can now send and receive orders from near and far. You can trade with people without ever coming in physical…
Social Selling – How to Leverage Social Media to Close More Sales
Image by Coffee Bean from Pixabay Have you ever heard of social selling? Do you use social media as a marketing channel for your brand? Are you interested in taking marketing to the next level? If you are looking for the answers to these questions then we have it here for you. Social media networks are mainly popular for their huge user base that actively access, explore, share, and browse content along with brands using them as advertising and engagement touchpoints. But the social media platforms and technology have been constantly evolving for better with enhanced updates and innovation. One such update is the introduction of social selling as social media has a great influence on the behavior and decisions of the users. What is social selling? Social selling is the strategy of using social media platforms like Instagram, Facebook, Twitter, etc. by marketers and brands to attract, engage, and convert consumers into customers. Many brands use social selling to nurture their leads, form meaningful brand-user relations, encourage engagement, enable social shoppable content, etc. Social media marketing can be understood as the basics of social selling where you can take it further by selling your brand’s products with social selling. Importance of social…