Marketing, Technology

How a Mobile App Can Help You Market Your Business

Image by Gerd Altmann from Pixabay For your business to thrive in this highly competitive global market, your employees must be freed from bottlenecks and distractions, which you can enhance and maximize by using the relevant mobile app The primary aim of setting up a business is to make a profit; to ensure you meet up with this target, your customers must derive satisfaction from your product or service.  Mobile apps among other devices have a big role to play in the new normal; taking into consideration the drastic changes COVID-19 has brought to bear on businesses and our daily activities. Your focus must be on how to make sure that your employees are optimally productive.  Here’s a staggering fact. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, according to Statista. That’s a lot of money passed around to the millions of apps on the market. Here’s another staggering fact: you don’t have an app right now. Thing is, you should learn how to build a mobile app. It’s a lot easier than it was when the concept was first introduced. Today, companies like BuildFire offer detailed instructions and…

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6 Benefits of Using the Latest Plugins for Your E-Commerce Store

Image by justynafaliszek from Pixabay  If you can treat your brick and mortar shop with the utmost care, then your e-commerce store deserves no less. One way to ensure you keep your online store up to date with the best online practices is by updating the plugins on your website.  Woocommerce is one of the plugin providers for WordPress and the best provider of e-commerce plugins. Some of these plugins include: Woocommerce shop as a customer This plugin allows you to examine the UX (user experience) and UI (user interface) of your e-commerce store. This is a better way to assess how well your e-commerce store is faring. With this plugin, you can switch and view your e-commerce store. Woocommerce email order Most e-commerce websites permit customers to place their orders directly on their websites and apps for quick service delivery. However, your customers can place orders via email if you activate this plugin. Woocommerce WhatsApp order WhatsApp is the most used instant messaging platform in the world. It recently launched its “WhatsApp Business” option.  However, that feature is no match for the Woocommerce WhatsApp plugin. This plugin allows customers to place orders via WhatsApp. Woocommerce price by country Pricing can be difficult…

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Business, Technology

High Churn Rate in Apps: 3 Causes And Remedies

Across all industries and as of the second half of 2018, 71% of all app users churn within 90 days. This high churn rate is very disturbing and frustrating to businesses taking into consideration that it can cost five times more to convert a new customer than it does to retain an existing one. The customer churn rate is obtained by dividing the number of customers you lost in a quarter by the number of customers you had at the beginning of that quarter. It’s a very important metric in understanding whether your company is experiencing a high customer churn rate. If you are surprised why your brand should be concerned about apps churn rate, users connected to iOS and Android devices spend 86% of there time on apps while they spend only 14% on browsers. What then are these 3 causes of high churn rates in apps? 1. Lack of qualitative value Why you use an app is because you want to solve a particular problem and if that problem persists, you may want to reconsider your initial decision. Meanwhile, the following apps are assessed based on what they do well, Uber – Helps people reliably secure transportation. Waze…

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