Marketing, Technology

Why Most SEO Strategies Fail to Deliver

It is not uncommon to hear how some people consider SEO a complete waste of time and money that does not guarantee the desired results and business. Many small business owners believe that SEO is an expensive thing that is only for large companies with great resources at their disposal.  They lack the understanding that any SEO that does not have the right strategy will never produce the desired results. Ignoring the main points of website usability, along with the user experience, will lead to the loss of business and competition.  Listed below are some relevant and key points that are often the culprits of SEO strategy failure. 1. No long-term point of view Most search engine optimization action plans are defined for a minimum of 6 months to a year. Many customers feel that at this time the article does not need SEO, or it is better to maintain ranking. In the short term, website owners are expected to get caught up in the wrong SEO techniques with few results.  Proper access to search engine optimization must bring value throughout the life of your web business.  Is your SEO strategy the perfect method? 2. Shooting in the dark Most…

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Photo Credit: verchmarco Flickr via Compfight cc Are you an entrepreneur, marketer or sales active in B2B? Then an important part of your job without any doubt is lead generation. No business without leads, right?  Of course, you also want your product, service, and organization to be known to your potential customer and to know what you stand for. But for many B2B companies, lead generation is priority number 1. However, generating valuable B2B leads is not easy in this world of ‘information obesity’. Or is it? With the 7 powerful B2B lead generation tips in this blog, you at least significantly increase your chances. 1. Make personal contact as much as possible 2. Harness the power of live chat 3. Use marketing automation 4. Convert your website visitors into leads 5. Start giving 6. Make your best customers your best ambassadors 7. Get more online reviews 1. Make personal contact as much as possible Of course, it is easy to send an email or app with questions from potential customers. But it is also an opportunity to make better and more personal contact.  If a physical appointment takes too much time or is not yet opportune, you can also…

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