Untainted credibility of your brand is the magic wand, the game changer, the launch pad, and the competitive marker your brand needs to hold sway in the overwhelming competitive market. For you to scale through and make the necessary impact in today’s market, you must work assiduously on any factor that will give you a competitive advantage. You need leverage whatever good points you may have to boost your ROI. After the overhead and other sundry expenses, investors won’t be avast to smiling to the bank. Your credibility at the core is the sum total of your brand’s goodwill, the personification of your reputation, and the gate crasher to the market. It determines how people regard your product or service. The leads your brand generates and conversions made depend entirely on your credibility and it takes hard work to build one. You should jealously guard and nurture any credibility you must have built because it’s your blank cheque. Research from Statua Labs found out that, 85% of consumers trust online reviews as much as personal recommendations Peers are now considered to be as credible as experts. Positive reviews make 73% of consumers trust a local business more 64% trust online…
