Marketing

Using Smart Outsourcing to Grow Your Business

There are a lot of different ways your business can make use of smart outsourcing. Giving work to outside firms can save you money, and it can also make it easier for you to reach your customers.  Often times it can do both. And successful companies manage to find these opportunities and leverage them into higher growth. Image source But smart outsourcing is about more than just making things easier. You can use it to actually grow your business. Yet to do this, you need to have the right approach, and you need to make outsourcing decisions that make the business more profitable. To help you pursue the right solutions for your business. Here are some of the ways smart outsourcing contributes to growth. Make your business more efficient When running a business, time is money. Every minute you spend on something not directly contributing to your company’s profitability isn’t necessarily time wasted.  But it is a missed opportunity. Overall, there are a couple of different ways you can make your business more efficient.  You could do an internal audit and implement revamped processes so that things run more smoothly. Or, you can decide to farm out some of your…

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Business, Technology

Why You Must go For Cyber Insurance Now

Cyber insurance may sound alien or strange, you won’t be the only one having such a view. You may even frown at anybody who suggests that you go for cyber insurance and you will be right. Insurance policies are, however, not strange to businesses but going for cyber insurance sounds as if we are taking the game too far. But then, you have never thought even in your wildest dreams that you will get to a situation where the fear of cyber threats is the beginning of business wisdom. Even where you want to believe there is no need for cyber insurance, the evidence on the ground completely contradicts any such notion you may be having. Cyber attacks are not in any way relenting and cybercriminals are becoming more sophisticated and tech-savvier  Jeremiah Grossman, founder of WhiteHat Security and organizer of the cyber insurance micro summit Black Hat 2019, said he believes cyber insurance will have “a profound impact on every single one of us, in every single thing that we do in this industry.” This is definitely the reason why the cyber insurance market has experienced a boom in recent years. The bitter truth is that despite the boom…

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Technology

Cyber Immunity Maybe The Antidote to Your Cyber Threats

It’s very obvious that the traditional firewall and intrusion detection systems often struggle to detect and repel so far unknown attacks but they may have not been working perfectly. This then calls for another dimension and cyber immunity could definitely be what you earnestly need. The fact today is that cybercrimes don’t recognize borders and the criminals are becoming more proficient in their dastardly attacks. They are appearing every day, in all their different guises and through many different attack vectors.  There is also and unfortunately so, no single known solution that offers comprehensive protection.  As the case might be even in our big data world, however, knowing where to pinpoint the source of the danger will go a long way to being able to combat the latest threats.  For your business to thrive, it’s your overriding duty to protect your organization against today’s threats. You must endeavor to anticipate and be proactive about the dangers that lie ahead in the coming years.  You can’t achieve this feat by employing just the normal smart operational protection against known threats. It definitely demands more than that, you need to put in place a high level of strategic security intelligence. Cyber immunity…

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Nature, Technology

Area 51: A Proof That The World is in Danger

The internet has always succeeded in keeping us abreast of latest happenings around the world and that was the case of a Facebook event entitled “Storm Area 51, They Can’t Stop All of Us” that went viral. Even Twitter and Reddit went agog with the trend.  The Facebook event proposes that people should come out on September 20th to stage a joint invasion of the military base and finally “see them, aliens.” This to an extent may sound funny and a sort of joke but the way Americans have reacted shows that there is more than meets the eye about Area 51. The apt question at this point is, what is Area 51? As much as you may wish it to be a fairy tale, the interesting thing is that Area 51 actually exists and not just recently. For decades, the U.S. has been running a military installation that is located approximately 100 miles (161 kilometers) north of Las Vegas.  People knew but nobody dared approach the site. It actually had been one of the worst-kept secrets on the planet.  Area 51, as it’s commonly known to UFO conspiracy theorists and aviation buffs who have been able to piece together…

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Technology

How Data Architects Can Improve Your Business’ Cybersecurity

Brands engage the services of information security professionals to ensure the security of both their information and system. However, doing this without the input of data architects may turn out to be an exercise in futility. It has always been the focus of governments, businesses, and individuals to protect their information even before the coming of the age of computers. Highly sensitive information was marked as  “TOP SECRET,” “SECRET,” and “CONFIDENTIAL,” while some organizations go to the length of adding a stamped seal on paper.  All these were measures used to indicate and also maintain the confidentiality, integrity, and availability (CIA) of the information for the intended recipient. Technological advancements have caused us to jettison some of these practices but that does not in any way mean that the security of information is no longer of immense importance. In this era of big data where corporations scramble for information and cybercriminals are upping their tech-savviness all in an effort to lay their hands on your data for obvious reasons, contemplating such an idea would even have been suicidal. The quantity of data and information you handle on a day-to-day basis has tremendously increased also and apart from information security professionals,…

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Technology

How to Stay Safe From Threat Onslaughts on the Android

The Statista estimates that the number of smartphone users in the world in 2019, is 3.3 billion and should reach a projected 3.8 billion in 2021. Gartner research for the second quarter of 2016, however, shows that Android holds 86.2 percent of the market, up from 82.2 percent in the year-ago quarter. The upsurge in the penetration of Android and other smartphones come with a price. Researchers at Check Point examined cyberattacks in the first half of 2019 and found that those targeting smartphones and other mobile devices have risen by 50% compared with last year. You don’t need a rocket scientist to decipher that the main reason for this increase in cyberattacks is due to increased use of mobile banking applications. Cybercriminals have a nose for the money and are increasingly distributing malware designed to steal payment data, login credentials, and ultimately funds from victims’ bank accounts.  The surge in mobile banking malware is attributed, in part, to the availability of malware-building kits for sale in underground forums. Top mobile malware detected so far this year include Android backdoor Triada (30%), Android hacking tool Lotoor (11%), and Android repackaging tool Hidad (7%). As an Android user, you should do…

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