Technology

4 Spectacular Ways Chatbots Can Increase Your Conversions

It’s possible that you’ve been considering the fuss about chatbots as just another fad or buzzword which does not significantly translate to an increase in revenue, then you are in for a big surprise. Chatbots can be used to improve your customer experience and increase conversions. Did I hear you just say increase conversions? Yeah! That must have got your adrenaline pumping and it’s very correct. Wait a minute! That’s not the only juice, with chatbots you will be making sales day and night, around the clock, and 24/7. According to a survey, 73% of consumers said they were more satisfied with their live chat experience as compared to email (51%) and phone (44). Now place that by the side of the estimated projection that 2.1 billion people will be shopping online globally which will yield $4.5 trillion by 2021 and the projected increase that 95% of purchases will be made online by 2040, have you now seen the reason you need to implement chatbots? Wow! Such staggering figures should unnerve anybody including you and you must be finding it extremely difficult to wrap that around your head. The numbers by any known standards are at once invigorating and daunting.…

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Business

A Concise Explanation of The Startup Accelerator Program

Entrepreneurs with a startup idea have always found it hard to get their feet off the ground. Mainly, the difficulty lies in getting the initial and adequate funding you need to spring up and spending it in the right way to elicit growth. Well, with startup accelerator programs, there’s a way for entrepreneurs to scale their business in a short period. The concept is relatively easy to understand; you apply for these programs, and then you go on a 3-month intensive program with the aim of developing as an entrepreneur and learning how to grow your company. If you were taken in by that, it was just the tip of the iceberg. The juice is that successful applicants receive something called ‘seed money’ to invest in their business – in return for equity. On average, you can get anywhere between $20-50,000 investment from these programs, so it’s well worth looking into. As of right now, there are 186 startup accelerators in North America, with 3,296 businesses receiving investment through them. This amounts to approximately $107.3 million! In truth, the hope of investment is what attracts most entrepreneurs to these programs, but you get so much more than that. Once accepted,…

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Business

How to Get a Big Chunk of The CBD Largesse

Cannabidiol (CBD) is the rave now and expectedly so since any industry that can rake in a projected $23 billion by the year 2025, is more than worth having a crack at. The recent global interest on CBD stemmed from the signing of the 2018 Farm Bill into law by President Trump in December. That singular act of President Trump has sent the hemp industry into an economic frenzy of a mammoth dimension. Over 25,000 products which include automotive parts, construction materials, food and beverages, furniture, cosmetics, and the textiles are hemp-based. Why all the fuss? The 2018 Farm Bill empowers you to cultivate hemp broadly, not like the 2014 Farm Bill that permitted cultivation for simply pilot programs for studying market interest in hemp-derived products. It expressly permits the transportation of hemp-derived products across state lines for commercial or other purposes. The hitherto restrictions placed on the sale, transport, or possession of hemp-derived products have been removed, provided you produce the items according to the manner stated in the law. This is a golden opportunity, a once in a lifetime chance you can’t allow to fritter away. The slot is open for all comers — corporations and individuals, and…

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Marketing

How to Convert Big in Real-Time With Context

The appropriate interpretation of your message is the juice to conversational marketing. If for any reason your context lacks clarity, your message is dead on arrival. How do you feel when you are searching for a particular product online and what you purchased some time ago keeps popping up or when something you have said results in stares or blank looks? You are completely pissed of. Both the customer and the brand are out of context, they are not operating on the same frequency. Advancement in technology has ensured that customers’ attention spans and patience are pruned down, they are more interested in their needs. For you to score big with your customers you need messages that resonate with them. The context apart from being comprehensible must be personalized for more conversions and ultimate sales. The message must deliver value to your target customer in real-time. There must be clarity at both ends which exactly is what conversational marketing prides in achieving. It’s practically impossible for you to send a message that will resonate to a customer you don’t know. The context will certainly be awry. There will be total confusion, no trust, and no understanding since you and the…

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Marketing

How to Hit Big Time With Conversational Marketing

Conversational marketing is the game changer, the magic wand, or the Midas touch you have been looking for to transform the marketing landscape. Since marketing has become consumer-centric, there is the absolute need to understand what and how the consumers feel and even why they feel so every time. You need to be in touch with the consumers on a one-to-one basis round the clock. Conversational marketing gives you the opportunity to relate to the consumers on how, where, and when they want your product or service. Any time you spend dilly-dallying could spell doom and disaster for the brand as your competitors can easily grab up the opportunity. Conversational marketing gives you an edge and a competitive advantage over other brands in the market. Authentic relationships which can only arise through conversational marketing and which every brand needs to stave off the overwhelming competition in the global market these days are built on trust and transparency. Push marketing no longer works, you must listen, and respond to what your customers are saying. It’s only when you have put in place a means of getting to listening to your customers that you can find out what their current level of…

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Marketing

How to Beat The Competition Effectively

The competition is there in any sphere of life you find yourself and the only thing you’ve got to do is to beat the competition to pulps. This is the only surviving tactic, use the “sledgehammer,” and always be willing to dive right in, no matter the challenge. . You are either marketing a product or yourself and can’t afford to have competition do you in, if you refuse to beat it, you will be beaten flat to the canvass. If you never gave it a thought, there are hundreds and possibly thousands of brands out there going after the same qualified leads. Give it all it takes, don’t consider any aspect of the battle negligible, it’s a war and you need the best form of yourself, your best mindset, attitude, physical and psychological alertness, an updated form of yourself, total composure, perfect mental state, and armed with all necessary metrics to wage the war. There are only two sides to a coin, it’s either you win or you lose, nothing tastes as bitter as a cupful of failure or disappointment. Imagine the amount of time and other resources you have put into the planning and eventual take-off of your…

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