Marketing

Frauds in Influencer Marketing You Must be Wary of

Frauds pervade most activities of the business world and any business that does not want to be taken to the cleaners must constantly be on its toes. Since marketers have started leveraging digital influencer, the baddies have been working round the clock on how to cash and cut off their slice.

Marketing

Marketing Campaign: The Right Time to Hang Your Boots

The campaign you initiated in 2018 was not the banger you expected,  you must be taking stocks, counting your losses, and probably licking your wounds; it may be time to call it quits with that campaign. You sure did kick off the new campaign with high hopes and expectedly you believed it was going to be a winner, only to see poor results right out of the gate.

Marketing

Harmonization of Marketing And Sales Amazingly Enhances Your ROI

Companies with good sales-marketing harmonization in place are reported to be generating 208 percent more revenue from marketing efforts. Another report has it that 56 percent of aligned organizations met their revenue goals and 19 percent beat their goals. Among organizations that are not harmonized, by comparison, 37 percent met their revenue goals, and just 7 percent beat them.